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Email Marketing

Emma vs Mailgun: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Mailgun. See all plans, features, and costs at a glance.

Bottom line: Mailgun starts at $15/mo, making it $84/mo cheaper than Emma ($99/mo). Mailgun offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Emma vs Mailgun: Quick Pricing Facts

FeatureEmmaMailgun
Starting Price$99/mo$15/mo
Number of Plans414
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Mailgun is the more affordable option, starting at $15/mo compared to Emma's $99/mo. Both are Email Marketing tools with 18 combined pricing plans and 0 features compared.

Mailgun stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Tier 1
EMMA LITE
$99/monthCheapest
Start with EMMA LITE
Enterprise: Send high-volume emails through the most reliable email API provider.
Custom pricing
Start with Enterprise: Send high-volume emails through the most reliable email API provider.
Tier 2
EMMA ESSENTIALS
$159/monthCheapest
Start with EMMA ESSENTIALS
Documentation: API resources to help you use Mailgun
Custom pricing
Start with Documentation: API resources to help you use Mailgun
Tier 3
EMMA FOR TEAMS
$249/monthCheapest
Start with EMMA FOR TEAMS
Release Notes: Keep up with what's in the Mailgun platform.
Custom pricing
Start with Release Notes: Keep up with what's in the Mailgun platform.
Tier 4
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE
2025 State of Email Deliverability Research Report
$2025/monthCheapest
Start with 2025 State of Email Deliverability Research Report
Tier 5
$0/mo
$0/monthCheapest
Start with $0/mo
Tier 6
100 emails/day included
$100/monthCheapest
Start with 100 emails/day included
Tier 7
$15/mo
$15/monthCheapest
Start with $15/mo
Tier 8
10,000 emails/mo included
$10000/monthCheapest
Start with 10,000 emails/mo included
Tier 9
Extra emails
Custom pricing
Start with Extra emails
Tier 10
$35/mo
$35/monthCheapest
Start with $35/mo
Tier 11
50,000 emails/mo included
$50000/monthCheapest
Start with 50,000 emails/mo included
Tier 12
Extra emails & validations
Custom pricing
Start with Extra emails & validations
Tier 13
$90/mo
$90/monthCheapest
Start with $90/mo
Tier 14
100,000 emails/mo included
$100000/monthCheapest
Start with 100,000 emails/mo included

Swipe to compare plans →

Emma

Email marketing with brand control and team management

View all Emma plans

Mailgun

Transactional email API for developers with deliverability tools

View all Mailgun plans
Our Pick

Mailgun

Mailgun offers a free plan, starts at $84/mo lower ($15/mo vs $99/mo), offers 14 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Mailgun

Try Mailgun free

Which Should You Choose?

Choose Emma if:

  • You need predictable billing — Emma's usage-based model avoids surprise overages
  • Emma keeps its feature set lean, which means faster onboarding and less complexity
  • You need a Email Marketing tool that scales with your team — Emma's tier progression supports that

Choose Mailgun if:

  • You want lower per-user costs—Mailgun starts at $15/mo, saving $84/mo compared to Emma at $99/mo
  • You need a free plan with core features—Mailgun offers no-cost access with no credit card required
  • You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

Mailgun is the more affordable choice [1], starting at $15/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Mailgun saving approximately $4200/month. Mailgun offers 14 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. For budget-conscious teams seeking predictable costs, Mailgun delivers superior value. Emma may justify its premium for specialized needs, but most organizations will find Mailgun the smarter financial choice.

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Frequently Asked Questions: Emma vs Mailgun

Which is cheaper, Emma or Mailgun?
As of March 2026, Mailgun starts at a lower price point. Emma starts at $99/mo while Mailgun starts at $15/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs Mailgun?
Emma offers 4 pricing plans, while Mailgun offers 14 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Mailgun offer a free plan?
Mailgun offers a free plan, while Emma does not. If budget is a concern, Mailgun lets you get started at no cost.
Does Emma or Mailgun offer custom enterprise pricing?
Yes, both Emma and Mailgun offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Emma and Mailgun compare for Email Marketing?
Both Emma and Mailgun are Email Marketing tools. Emma offers 4 plans starting at $99/mo, while Mailgun offers 14 plans starting at $15/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Emma Official PricingVendor pricing page
  2. Mailgun Official PricingVendor pricing page

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