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Email Marketing

Emma vs Moosend: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Moosend. See all plans, features, and costs at a glance.

Bottom line: Moosend starts at $9/mo, making it $90/mo cheaper than Emma ($99/mo). Moosend offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Emma vs Moosend: Quick Pricing Facts

FeatureEmmaMoosend
Starting Price$99/mo$9/mo
Number of Plans44
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Moosend is the more affordable option, starting at $9/mo compared to Emma's $99/mo. Both are Email Marketing tools with 8 combined pricing plans and 28 features compared.

Moosend stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Tier 1
EMMA LITE
$99/month
Start with EMMA LITE
Free Trial
$0/monthCheapest
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email & LiveChat Support
Start with Free Trial
Tier 2
EMMA ESSENTIALS
$159/month
Start with EMMA ESSENTIALS
Pro
$9/monthCheapest
$7 / year
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email Newsletter Builder
  • Basic Templates
  • Custom-Coded Templates
  • Email & LiveChat Support
Start with Pro
Tier 3
EMMA FOR TEAMS
$249/monthCheapest
Start with EMMA FOR TEAMS
Moosend+
Custom pricing
Includes
  • All Pro features
  • Custom Reports
  • Dedicated IP
  • SSO & SAML
  • Hosted Files
  • CC/BCC Functionality
  • Additional Team Members
Start with Moosend+
Tier 4
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE
Enterprise
Custom pricing
Includes
  • All Advanced Features
  • Account Manager
  • Priority Support
  • Custom Solutions
Start with Enterprise

Swipe to compare plans →

Emma

Email marketing with brand control and team management

View all Emma plans

Moosend

Email marketing and automation with advanced personalization

View all Moosend plans
Our Pick

Moosend

Moosend offers a free plan, starts at $90/mo lower ($9/mo vs $99/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Moosend

Try Moosend free

Which Should You Choose?

Choose Emma if:

  • You need predictable billing — Emma's usage-based model avoids surprise overages
  • Emma's focused feature set keeps your team in control without tool bloat
  • Your Email Marketing team's workflow matches Emma's feature organization more naturally

Choose Moosend if:

  • You want lower per-user costs—Moosend starts at $9/mo, saving $90/mo compared to Emma at $99/mo
  • You need a free plan with Unlimited Email Campaigns / Sends, Marketing Automation Workflows—Moosend offers no-cost access with no credit card required
  • You want more features built-in—Moosend offers 28 additional features across its plans

Moosend is the more affordable choice [1], starting at $9/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Moosend saving approximately $4500/month. Moosend offers 4 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Moosend provides 28 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. The pricing math favors Moosend for most team sizes. Emma becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: Emma vs Moosend

Which is cheaper, Emma or Moosend?
As of March 2026, Moosend starts at a lower price point. Emma starts at $99/mo while Moosend starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs Moosend?
Emma offers 4 pricing plans, while Moosend offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Moosend offer a free plan?
Moosend offers a free plan, while Emma does not. If budget is a concern, Moosend lets you get started at no cost.
Can I save money by paying annually for Emma or Moosend?
Both Emma and Moosend offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Emma or Moosend offer custom enterprise pricing?
Yes, both Emma and Moosend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Emma and Moosend compare for Email Marketing?
Both Emma and Moosend are Email Marketing tools. Emma offers 4 plans starting at $99/mo, while Moosend offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Emma Official PricingVendor pricing page
  2. Moosend Official PricingVendor pricing page

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