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Analytics

Fathom Analytics vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Fathom Analytics and Matomo. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $28/mo cheaper than Fathom Analytics ($50/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Fathom Analytics freeTry Matomo freePrice updated 12d agoUpdated this month
Best Value

Matomo - Matomo starts at $28/mo lower ($22/mo vs $50/mo).

Fathom Analytics vs Matomo: Quick Pricing Facts

FeatureFathom AnalyticsMatomo
Starting Price$50/mo$22/mo
Number of Plans112
Free TierNoNo
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Fathom Analytics' $50/mo. Both are Analytics tools with 13 combined pricing plans and 20 features compared.

Fathom Analytics uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Fathom Analytics
Fathom Analytics
Try free
Matomo
Matomo
Try free
Tier 1
Up to 100,000 pageviews
$50/month
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Tier 2
Up to 200,000 pageviews
$50/monthCheapest
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Tier 3
Up to 500,000 pageviews
$50/monthCheapest
-
Tier 4
Up to 1,000,000 pageviews
$75/monthCheapest
-
Tier 5
Up to 2,000,000 pageviews
$100/monthCheapest
-
Tier 6
Up to 5,000,000 pageviews
$150/monthCheapest
-
Tier 7
Up to 10,000,000 pageviews
$200/monthCheapest
-
Tier 8
Up to 15,000,000 pageviews
$250/monthCheapest
-
Tier 9
Up to 20,000,000 pageviews
$300/monthCheapest
-
Tier 10
Up to 25,000,000 pageviews
$350/monthCheapest
-
Tier 11
Over 25,000,000 pageviews
$500/monthCheapest
-

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Fathom Analytics

Simple, privacy-first website analytics without tracking cookies

View all Fathom Analytics plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Frequently Asked Questions: Fathom Analytics vs Matomo

Which is cheaper, Fathom Analytics or Matomo?
As of July 2026, Matomo starts at a lower price point. Fathom Analytics starts at $50/mo while Matomo starts at $22/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Fathom Analytics have vs Matomo?
Fathom Analytics offers 11 pricing plans, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Fathom Analytics or Matomo?
Both Fathom Analytics and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Fathom Analytics or Matomo offer custom enterprise pricing?
Matomo offers a custom-priced enterprise tier for larger teams. Fathom Analytics lists all its pricing publicly.
What pricing models do Fathom Analytics and Matomo use?
Fathom Analytics uses a usage-based pricing model, while Matomo uses open-source pricing. The right model depends on your team size and usage patterns.
How do Fathom Analytics and Matomo compare for Analytics?
Both Fathom Analytics and Matomo are Analytics tools. Fathom Analytics offers 11 plans starting at $50/mo, while Matomo offers 2 plans starting at $22/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Fathom Analytics Official Pricing- Vendor pricing page
  2. Matomo Official Pricing- Vendor pricing page

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