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Fathom Analytics vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Fathom Analytics and Matomo. See all plans, features, and costs at a glance.

Bottom line: Fathom Analytics starts at $15/mo, making it $7/mo cheaper than Matomo ($22/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Fathom Analytics vs Matomo: Quick Pricing Facts

FeatureFathom AnalyticsMatomo
Starting Price$15/mo$22/mo
Number of Plans112
Free TierNoNo
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Fathom Analytics is the more affordable option, starting at $15/mo compared to Matomo's $22/mo. Both are Analytics tools with 13 combined pricing plans and 20 features compared.

Fathom Analytics uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Fathom Analytics
Fathom Analytics
Try it free
Tier 1
Up to 100,000 pageviews
$15/monthCheapest
Start with Up to 100,000 pageviews
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Tier 2
Up to 200,000 pageviews
$25/monthCheapest
Start with Up to 200,000 pageviews
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Tier 3
Up to 500,000 pageviews
$45/monthCheapest
Start with Up to 500,000 pageviews
Tier 4
Up to 1,000,000 pageviews
$60/monthCheapest
Start with Up to 1,000,000 pageviews
Tier 5
Up to 2,000,000 pageviews
$100/monthCheapest
Start with Up to 2,000,000 pageviews
Tier 6
Up to 5,000,000 pageviews
$140/monthCheapest
Start with Up to 5,000,000 pageviews
Tier 7
Up to 10,000,000 pageviews
$200/monthCheapest
Start with Up to 10,000,000 pageviews
Tier 8
Up to 15,000,000 pageviews
$290/monthCheapest
Start with Up to 15,000,000 pageviews
Tier 9
Up to 20,000,000 pageviews
$380/monthCheapest
Start with Up to 20,000,000 pageviews
Tier 10
Up to 25,000,000 pageviews
$470/monthCheapest
Start with Up to 25,000,000 pageviews
Tier 11
Over 25,000,000 pageviews
Custom pricing
Start with Over 25,000,000 pageviews

Swipe to compare plans →

Fathom Analytics

Simple, privacy-first website analytics without tracking cookies

View all Fathom Analytics plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans
Our Pick

Fathom Analytics

Fathom Analytics starts at $7/mo lower ($15/mo vs $22/mo), offers 11 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Fathom Analytics

Try Fathom Analytics free

Which Should You Choose?

Choose Fathom Analytics if:

  • You want lower per-user costs—Fathom Analytics starts at $15/mo, saving $7/mo compared to Matomo at $22/mo
  • You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You need predictable billing — Fathom Analytics's usage-based model avoids surprise overages

Choose Matomo if:

  • You want more features built-in—Matomo offers 20 additional features across its plans
  • You want Matomo's approach to incremental feature unlocking across its 2 pricing tiers
  • Matomo's expanded feature set across 2 plans fits your workflow better

Fathom Analytics is the more affordable choice [1], starting at $15/mo compared to Matomo's $22/mo. For a 50-person team on paid plans, this translates to Fathom Analytics saving approximately $350/month. Fathom Analytics offers 11 pricing tiers compared to Matomo's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, Fathom Analytics provides 0 total features versus 20 for Matomo, offering a more focused toolset depending on your specific needs. If controlling SaaS spend is a priority, Fathom Analytics offers the better cost-to-value ratio. Consider Matomo only if its unique capabilities directly address a gap Fathom Analytics cannot fill.

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Frequently Asked Questions: Fathom Analytics vs Matomo

Which is cheaper, Fathom Analytics or Matomo?
As of March 2026, Fathom Analytics starts at a lower price point. Fathom Analytics starts at $15/mo while Matomo starts at $22/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Fathom Analytics have vs Matomo?
Fathom Analytics offers 11 pricing plans, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Fathom Analytics or Matomo?
Both Fathom Analytics and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Fathom Analytics or Matomo offer custom enterprise pricing?
Yes, both Fathom Analytics and Matomo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Fathom Analytics and Matomo use?
Fathom Analytics uses a usage-based pricing model, while Matomo uses open-source pricing. The right model depends on your team size and usage patterns.
How do Fathom Analytics and Matomo compare for Analytics?
Both Fathom Analytics and Matomo are Analytics tools. Fathom Analytics offers 11 plans starting at $15/mo, while Matomo offers 2 plans starting at $22/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Fathom Analytics Official PricingVendor pricing page
  2. Matomo Official PricingVendor pricing page

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