Fathom Analytics vs Pendo: Pricing Comparison 2026
Side-by-side pricing comparison of Fathom Analytics and Pendo. See all plans, features, and costs at a glance.
Bottom line: Fathom Analytics starts at $15/mo and Pendo starts at Custom pricing. Compare all 15 pricing tiers side by side.
Last updated: March 16, 2026
Fathom Analytics vs Pendo: Quick Pricing Facts
| Feature | Fathom Analytics | Pendo |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 11 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Fathom Analytics and Pendo are both priced at $15/mo, making them equally accessible Analytics tools. Together they offer 15 pricing plans with 14 features compared, so the best choice comes down to which features match your needs.
Pendo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Fathom Analytics Try it free |  Pendo Try it free |
|---|---|---|
| Tier 1 | Up to 100,000 pageviews $15/month | |
| Tier 2 | Up to 200,000 pageviews $25/monthCheapest | |
| Tier 3 | Up to 500,000 pageviews $45/monthCheapest | |
| Tier 4 | Up to 1,000,000 pageviews $60/monthCheapest | UltimatePopular Custom pricing Includes
|
| Tier 5 | Up to 2,000,000 pageviews $100/monthCheapest | — |
| Tier 6 | Up to 5,000,000 pageviews $140/monthCheapest | — |
| Tier 7 | Up to 10,000,000 pageviews $200/monthCheapest | — |
| Tier 8 | Up to 15,000,000 pageviews $290/monthCheapest | — |
| Tier 9 | Up to 20,000,000 pageviews $380/monthCheapest | — |
| Tier 10 | Up to 25,000,000 pageviews $470/monthCheapest | — |
| Tier 11 | Over 25,000,000 pageviews Custom pricing | — |
Swipe to compare plans →
Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansPendo
Pendo offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Pendo
Try Pendo freeWhich Should You Choose?
Choose Fathom Analytics if:
- •You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Fathom Analytics's user experience and interface over price (both tools are similarly priced)
- •You want Fathom Analytics's approach to incremental feature unlocking across its 11 pricing tiers
Choose Pendo if:
- •You need a free plan with Product Analytics, In-app Guides—Pendo offers no-cost access with no credit card required
- •You want more features built-in—Pendo offers 14 additional features across its plans
- •You prioritize Pendo's user experience and interface over price (both tools are similarly priced)
Pendo offers a free plan [1], eliminating the cost barrier for evaluation, while Fathom Analytics requires paid subscription from the start. This gives Pendo a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Pendo's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Fathom Analytics' tiering starting at $15/mo to assess total cost of ownership over 12 months. Pendo's 4 tiers provide flexibility at different budgets, while Fathom Analytics' 11 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Pendo is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Fathom Analytics vs Pendo
How many pricing plans does Fathom Analytics have vs Pendo?
Does Fathom Analytics or Pendo offer a free plan?
What is the most popular Pendo plan?
Does Fathom Analytics or Pendo offer custom enterprise pricing?
How do Fathom Analytics and Pendo compare for Analytics?
Sources
- Fathom Analytics Official Pricing— Vendor pricing page
- Pendo Official Pricing— Vendor pricing page
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