Folk vs HubSpot CRM: Pricing Comparison 2026
Side-by-side pricing comparison of Folk and HubSpot CRM. See all plans, features, and costs at a glance.
Bottom line: Folk starts at Custom pricing and HubSpot CRM starts at $9/mo. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Folk vs HubSpot CRM: Quick Pricing Facts
| Feature | Folk | HubSpot CRM |
|---|---|---|
| Starting Price | Custom pricing | $9/mo |
| Number of Plans | 3 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | freemium |
| Annual Discount | N/A | N/A |
Folk and HubSpot CRM are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 7 pricing plans with 51 features compared, so the best choice comes down to which features match your needs.
HubSpot CRM stands out with a free plan for getting started. Folk uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Folk Try it free |  HubSpot CRM Try it free |
|---|---|---|
| Tier 1 | StandardPopular $24 / year Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Premium $48 / year Includes
| StarterPopular $9/monthCheapest $9 / year Includes
|
| Tier 3 | Custom $80 / year Includes
| ProfessionalPopular $792/monthCheapest $792 / year Includes
|
| Tier 4 | — | Enterprise $3300/monthCheapest $3300 / year Includes
|
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What Reviewers Say
HubSpot CRM
HubSpot CRM offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: HubSpot CRM
Try HubSpot CRM freeWhich Should You Choose?
Choose Folk if:
- •Your team needs custom enterprise pricing—Folk offers negotiated terms for large deployments
- •You prioritize Folk's user experience and interface over price (both tools are similarly priced)
- •You want Folk's approach to incremental feature unlocking across its 3 pricing tiers
Choose HubSpot CRM if:
- •You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—HubSpot CRM offers 13 additional features across its plans
HubSpot CRM offers a free plan [1], eliminating the cost barrier for evaluation, while Folk requires paid subscription from the start. This gives HubSpot CRM a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow HubSpot CRM's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Folk's tiering starting at Custom pricing to assess total cost of ownership over 12 months. HubSpot CRM's 4 tiers provide flexibility at different budgets, while Folk's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, HubSpot CRM is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Folk vs HubSpot CRM
How many pricing plans does Folk have vs HubSpot CRM?
Does Folk or HubSpot CRM offer a free plan?
Can I save money by paying annually for Folk or HubSpot CRM?
What is the most popular Folk plan?
What is the most popular HubSpot CRM plan?
Does Folk or HubSpot CRM offer custom enterprise pricing?
What pricing models do Folk and HubSpot CRM use?
Sources
- Folk Official Pricing— Vendor pricing page
- HubSpot CRM Official Pricing— Vendor pricing page
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