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Apollo.io vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $40/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Apollo.io freeAffiliateTry HubSpot CRM free

Apollo.io vs HubSpot CRM: Quick Pricing Facts

FeatureApollo.ioHubSpot CRM
Starting Price$49/mo$9/mo
Number of Plans44
Free TierYesYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 32 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Apollo.io uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
Basic
$49/month
Start with Basic
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
Professional
$79/monthCheapest
Start with Professional
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Organization
$119/monthCheapest
Start with Organization
Enterprise
$3300/month
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $40/mo lower ($9/mo vs $49/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose Apollo.io if:

  • •You prefer Apollo.io's free tier features—features
  • •You prefer Apollo.io's per-seat model with its 4-tier structure
  • •You value Apollo.io's specific feature progression from free to advanced tier levels

Choose HubSpot CRM if:

  • •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $40/mo compared to Apollo.io at $49/mo
  • •You prefer HubSpot CRM's free tier features—Free Marketing tools, Free Sales tools
  • •You want more features built-in—HubSpot CRM offers 32 additional features across its plans

Both Apollo.io and HubSpot CRM offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Apollo.io includes multiple features, while HubSpot CRM includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs HubSpot CRM

Which is cheaper, Apollo.io or HubSpot CRM?
As of March 2026, HubSpot CRM starts at a lower price point. Apollo.io starts at $49/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs HubSpot CRM?
Apollo.io offers 4 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or HubSpot CRM offer a free plan?
Yes, both Apollo.io and HubSpot CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Apollo.io or HubSpot CRM?
Both Apollo.io and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
What pricing models do Apollo.io and HubSpot CRM use?
Apollo.io uses a per-seat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.
How do Apollo.io and HubSpot CRM compare for CRM?
Both Apollo.io and HubSpot CRM are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while HubSpot CRM offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official Pricing— Vendor pricing page
  2. HubSpot CRM Official Pricing— Vendor pricing page

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