Apollo.io vs HubSpot CRM: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and HubSpot CRM. See all plans, features, and costs at a glance.
Bottom line: HubSpot CRM starts at $7/mo, making it $42/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: June 22, 2026
HubSpot CRM - HubSpot's free tier and comprehensive platform are hard to beat as a CRM foundation; Apollo is best used alongside it for outbound.
Apollo.io vs HubSpot CRM: Quick Pricing Facts
| Feature | Apollo.io | HubSpot CRM |
|---|---|---|
| Starting Price | $49/mo | $7/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | per-seat | freemium |
| Annual Discount | N/A | N/A |
HubSpot CRM is the more affordable option, starting at $7/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 0 features compared.
Both tools offer free plans, making them accessible for teams on a budget. Apollo.io uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
Ready to get started? Try either tool free — no credit card required.
What Reviewers Say
HubSpot CRM
HubSpot's free tier and comprehensive platform are hard to beat as a CRM foundation; Apollo is best used alongside it for outbound.
Based on pricing data only. Review the full comparison below for your specific needs.
Try HubSpot CRM freeFree plan availableWhich Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ verified contacts is your primary growth driver
- •You need email sequences and contact enrichment for cold outreach beyond HubSpot's capabilities
- •Your team is outbound-first and needs a database tool, not just a CRM
Choose HubSpot CRM if:
- •You need a complete CRM and marketing platform with a generous free tier
- •HubSpot Free provides unlimited users, contacts, and deal tracking at $0
- •Your business is investing in inbound marketing and needs CRM, email marketing, and landing pages together
HubSpot CRM is one of the most complete free CRM platforms available - unlimited users, deal tracking, email logging, and basic marketing tools at $0. Apollo is a sales intelligence platform with a 275M+ contact database for outbound prospecting, starting at $49/month. HubSpot wins on breadth and free tier value for inbound-focused teams. Apollo wins on outbound prospecting capabilities that HubSpot doesn't have. For a typical B2B startup, the playbook is often: HubSpot for CRM and inbound, Apollo for outbound prospecting - used together.
Frequently Asked Questions: Apollo.io vs HubSpot CRM
Which is cheaper, Apollo.io or HubSpot CRM?
How many pricing plans does Apollo.io have vs HubSpot CRM?
Does Apollo.io or HubSpot CRM offer a free plan?
What pricing models do Apollo.io and HubSpot CRM use?
How do Apollo.io and HubSpot CRM compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- HubSpot CRM Official Pricing- Vendor pricing page
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