Folk vs Lusha: Pricing Comparison 2026
Side-by-side pricing comparison of Folk and Lusha. See all plans, features, and costs at a glance.
Bottom line: Folk starts at Custom pricing and Lusha starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Folk vs Lusha: Quick Pricing Facts
| Feature | Folk | Lusha |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 3 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Folk and Lusha are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 7 pricing plans with 39 features compared, so the best choice comes down to which features match your needs.
Lusha stands out with a free plan for getting started. Folk uses per-seat pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Folk Try it free |  Lusha Try it free |
|---|---|---|
| Tier 1 | StandardPopular $24 / year Includes
| Key features include:Popular $0/monthCheapest Includes
|
| Tier 2 | Premium $48 / year Includes
| Everything in Free, plus:Popular $0/monthCheapest Includes
|
| Tier 3 | Custom $80 / year Includes
| Everything in Starter, plus:Popular Custom pricing Includes
|
| Tier 4 | — | Everything in Premium, plus:Popular Custom pricing Includes
|
Swipe to compare plans →
Lusha
Lusha offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Lusha
Try Lusha freeWhich Should You Choose?
Choose Folk if:
- •You prioritize Folk's user experience and interface over price (both tools are similarly priced)
- •You prefer Folk's per-seat model with its 3-tier structure
- •Folk's focused feature set keeps your team in control without tool bloat
Choose Lusha if:
- •You need a free plan with Verified emails & phones, Basic & advanced filters—Lusha offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Lusha offers 1 additional features across its plans
Lusha offers a free plan [1], eliminating the cost barrier for evaluation, while Folk requires paid subscription from the start. This gives Lusha a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Lusha's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Folk's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Lusha's 4 tiers provide flexibility at different budgets, while Folk's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Lusha is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Folk vs Lusha
How many pricing plans does Folk have vs Lusha?
Does Folk or Lusha offer a free plan?
Can I save money by paying annually for Folk or Lusha?
What is the most popular Folk plan?
What is the most popular Lusha plan?
Does Folk or Lusha offer custom enterprise pricing?
What pricing models do Folk and Lusha use?
Sources
- Folk Official Pricing— Vendor pricing page
- Lusha Official Pricing— Vendor pricing page
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