Apollo.io vs Lusha: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Lusha. See all plans, features, and costs at a glance.
Bottom line: Both Apollo.io and Lusha offer free plans. Apollo.io has 4 pricing tiers while Lusha has 4.
Last updated: March 16, 2026
Apollo.io vs Lusha: Quick Pricing Facts
| Feature | Apollo.io | Lusha |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Apollo.io and Lusha are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Apollo.io uses per-seat pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try it freeAffiliate |  Lusha Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Key features include:Popular $0/monthCheapest Includes
|
| Tier 2 | Basic $49/month | Everything in Free, plus:Popular $0/monthCheapest Includes
|
| Tier 3 | Professional $79/monthCheapest | Everything in Starter, plus:Popular Custom pricing Includes
|
| Tier 4 | Organization $119/monthCheapest | Everything in Premium, plus:Popular Custom pricing Includes
|
Swipe to compare plans →
Lusha
Lusha offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Lusha
Try Lusha freeWhich Should You Choose?
Choose Apollo.io if:
- •You prefer Apollo.io's free tier features—features
- •You prioritize Apollo.io's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Apollo.io's per-seat model avoids surprise overages
Choose Lusha if:
- •You prefer Lusha's free tier features—Verified emails & phones, Basic & advanced filters
- •You want more features built-in—Lusha offers 20 additional features across its plans
- •Your team needs custom enterprise pricing—Lusha offers negotiated terms for large deployments
Both Apollo.io and Lusha offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Apollo.io includes multiple features, while Lusha includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Best choice: Apollo.io
Try Apollo.io freeFrequently Asked Questions: Apollo.io vs Lusha
How many pricing plans does Apollo.io have vs Lusha?
Does Apollo.io or Lusha offer a free plan?
What is the most popular Lusha plan?
Does Apollo.io or Lusha offer custom enterprise pricing?
What pricing models do Apollo.io and Lusha use?
How do Apollo.io and Lusha compare for CRM?
Sources
- Apollo.io Official Pricing— Vendor pricing page
- Lusha Official Pricing— Vendor pricing page
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