Apollo.io vs Lusha: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Lusha. See all plans, features, and costs at a glance.
Bottom line: Both Apollo.io and Lusha offer free plans. Apollo.io has 4 pricing tiers while Lusha has 4.
Last updated: June 15, 2026
Apollo.io - Apollo's complete outbound platform with a larger database and built-in sequences delivers more value than Lusha for most outbound sales teams.
Apollo.io vs Lusha: Quick Pricing Facts
| Feature | Apollo.io | Lusha |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Apollo.io and Lusha are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Apollo.io uses per-seat pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Lusha Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Key features include:Popular $0/monthCheapest Includes
|
| Tier 2 | Basic $49/month | Everything in Free, plus:Popular $0/monthCheapest Includes
|
| Tier 3 | Professional $79/monthCheapest | Everything in Starter, plus:Popular Custom pricing Includes
|
| Tier 4 | Organization $119/monthCheapest | Everything in Premium, plus:Popular Custom pricing Includes
|
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Apollo.io
Apollo's complete outbound platform with a larger database and built-in sequences delivers more value than Lusha for most outbound sales teams.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Apollo.io freeFree plan availableWhich Should You Choose?
Choose Apollo.io if:
- •You need an all-in-one platform: contact database, sequences, CRM, and dialer in one place
- •Apollo's database of 275M+ contacts is larger than Lusha's at comparable pricing
- •You want email automation and outreach sequences alongside contact enrichment
Choose Lusha if:
- •You primarily enrich LinkedIn profiles - Lusha's browser extension is faster for one-off lookups
- •Your team does manual outreach and just needs verified phone numbers and emails
- •Lusha integrates cleanly with your existing CRM rather than trying to replace it
Apollo and Lusha both provide B2B contact data but differ in scope. Apollo is a complete outbound platform with a database, sequences, dialer, and CRM features. Lusha is a lighter contact enrichment tool focused on finding verified emails and phone numbers, primarily via a LinkedIn browser extension. Apollo wins when you need an end-to-end outbound platform. Lusha wins when you have an existing CRM and just need a lightweight enrichment layer on top. Lusha's simplicity is an advantage for teams that don't want another platform to manage.
Frequently Asked Questions: Apollo.io vs Lusha
How many pricing plans does Apollo.io have vs Lusha?
Does Apollo.io or Lusha offer a free plan?
What is the most popular Lusha plan?
Does Apollo.io or Lusha offer custom enterprise pricing?
What pricing models do Apollo.io and Lusha use?
How do Apollo.io and Lusha compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Lusha Official Pricing- Vendor pricing page
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