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Lusha vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Lusha and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Lusha starts at Custom pricing and Zoho CRM starts at $14/mo. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Lusha vs Zoho CRM: Quick Pricing Facts

FeatureLushaZoho CRM
Starting PriceCustom pricing$14/mo
Number of Plans45
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Lusha and Zoho CRM are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 9 pricing plans with 55 features compared, so the best choice comes down to which features match your needs.

Lusha stands out with a free plan for getting started. Lusha uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Lusha
Zoho CRM
Zoho CRM
Try it free
Tier 1
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Standard
$14/month
Includes
  • Workflows & assignment rules
  • Cadences
  • Reports & dashboards
  • Sales forecasting
  • Self service kiosks
  • WhatsApp Business
Start with Standard
Tier 2
Everything in Free, plus:Popular
$0/monthCheapest
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Professional
$23/month
Includes
  • CPQ
  • Email intelligence
  • Process automation
  • Widgets
  • Inventory management
  • Google Ads integration
Start with Professional
Tier 3
Everything in Starter, plus:Popular
Custom pricing
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Automated workflows
Start with Everything in Starter, plus:
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistant
  • Journey orchestration
  • Territory management
  • Custom functions
  • Wizards
  • Customer portals
Start with Enterprise
Tier 4
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • Consulting
  • Migration assistance
  • Custom AI/ML
  • Data preparation
Start with Ultimate
Tier 5
—
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter

Swipe to compare plans →

Lusha

B2B contact and company data enrichment platform

View all Lusha plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Which Should You Choose?

Choose Lusha if:

  • •You need a free plan with Verified emails & phones, Basic & advanced filters—Lusha offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Lusha offers negotiated terms for large deployments
  • •You prioritize Lusha's user experience and interface over price (both tools are similarly priced)

Choose Zoho CRM if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Zoho CRM offers 15 additional features across its plans
  • •You prioritize Zoho CRM's user experience and interface over price (both tools are similarly priced)

Lusha offers a free plan [1], eliminating the cost barrier for evaluation, while Zoho CRM requires paid subscription from the start. This gives Lusha a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Lusha's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Zoho CRM's tiering starting at $14/mo to assess total cost of ownership over 12 months. Lusha's 4 tiers provide flexibility at different budgets, while Zoho CRM's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Lusha is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Lusha vs Zoho CRM

How many pricing plans does Lusha have vs Zoho CRM?
Lusha offers 4 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Lusha or Zoho CRM offer a free plan?
Lusha offers a free plan, while Zoho CRM does not. If budget is a concern, Lusha lets you get started at no cost.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistant, Journey orchestration, Territory management.
Does Lusha or Zoho CRM offer custom enterprise pricing?
Lusha offers a custom-priced enterprise tier for larger teams. Zoho CRM lists all its pricing publicly.
What pricing models do Lusha and Zoho CRM use?
Lusha uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Lusha and Zoho CRM compare for CRM?
Both Lusha and Zoho CRM are CRM tools. Lusha offers 4 plans starting at Custom pricing, while Zoho CRM offers 5 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Lusha Official Pricing— Vendor pricing page
  2. Zoho CRM Official Pricing— Vendor pricing page

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