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CRM

Lusha vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Lusha and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $7/mo, making it $18/mo cheaper than Lusha ($25/mo). Lusha offers a free plan.

Last updated: August 3, 2026

Data compiled by Arthur Jacquemin
Updated August 3, 2026
Try Lusha freeTry Zoho CRM freeAffiliatePrice updated 3d agoPrice updated 3d ago
Best Value

Zoho CRM - Zoho CRM offers a free plan, starts at $18/mo lower ($7/mo vs $25/mo), offers 7 tiers vs 4.

Lusha vs Zoho CRM: Quick Pricing Facts

FeatureLushaZoho CRM
Starting Price$25/mo$7/mo
Number of Plans47
Free TierYesYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $7/mo compared to Lusha's $25/mo. Both are CRM tools with 11 combined pricing plans and 74 features compared. At comparable tiers, the monthly price difference is $40.

Both tools offer free plans, making them accessible for teams on a budget. Lusha uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Lusha
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Standard
$14/month
Includes
  • Workflows & assignment rulesAutomate your day-to-day activities with workflows.
  • AI agents Build and deploy AI agents to automate sales activities.
  • CadencesAutomate multichannel lead follow-up sequences.
  • Reports & dashboardsBuild custom reports and dashboards to view your business performance.
  • Sales forecastingSet your team for long-term success with achievable goals and keep track of business performance.
  • Self service kiosksA no-code customization tool to create custom screens, record actions, and execute custom functions.
Start with Standard
Tier 2
Everything in Free, plus:Popular
$25/month
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Professional
$23/monthCheapest
Includes
  • CPQMatch products to customer requirements and streamline quote management with built-in price rules.
  • Email intelligenceGet AI insights for emails, like contextual summaries, intent and sentiment analysis, and subject line suggestions.
  • Process automationBuild a step-by-step blueprint to guide your sales reps at every stage.
  • WidgetsCreate widgets to perform functions that utilize data from third-party applications.
  • Inventory managementManage all your invoices, sales and purchase orders, products, and vendors.
  • Google Ads integrationPlan your campaigns by connecting Google Ads with Zoho CRM
Start with Professional
Tier 3
Everything in Starter, plus:Popular
$35/monthCheapest
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Webhooks
Start with Everything in Starter, plus:
EnterprisePopular
$40/month
Includes
  • AI sales assistantGain insights, predictions, and recommendations from Zia.
  • Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences.
  • Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals.
  • Custom functionsBuild low-code workflows to automate enterprise operations across different apps.
  • WizardsReplace endless CRM forms with shorter, sequential forms using wizards.
  • Customer portalsUse portals to grant customers, partners, and vendors access to relevant information in your CRM.
Start with Enterprise
Tier 4
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • ConsultingBuild a bespoke version of Zoho CRM.
  • Migration assistanceGet expert help for data migration.
  • Custom AI/MLGet daily free calls to our ML platform, QuickML, to build your own ML models.
  • Data preparationMerge and segregate similar datasets into single tables for easier analysis and reporting.
Start with Ultimate
Tier 5
-
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter
Tier 6
-
Free
$0/monthCheapest
Includes
  • Contact management
  • Follow-up reminders
  • Workflow automation
  • Custom email templates
  • Tasks, meetings & calls
  • Data import and export
  • Standard reports
  • APIs
  • Mobile apps
Start with Free
Tier 7
-
Bigin Express
$7/monthCheapest
Includes
  • Sales pipeline
  • Email integration
  • Built-in calling
  • Calendar integration
  • Appointment scheduling
  • Social Ads integration
  • Payment collection
  • Custom fields
  • Tags
  • QuickBooks integration
Start with Bigin Express

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Lusha

B2B contact and company data enrichment platform

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Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Frequently Asked Questions: Lusha vs Zoho CRM

Which is cheaper, Lusha or Zoho CRM?
As of August 2026, Zoho CRM starts at a lower price point. Lusha starts at $25/mo while Zoho CRM starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Lusha have vs Zoho CRM?
Lusha offers 4 pricing plans, while Zoho CRM offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Lusha or Zoho CRM offer a free plan?
Yes, both Lusha and Zoho CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistantGain insights, predictions, and recommendations from Zia., Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences., Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals..
Does Lusha or Zoho CRM offer custom enterprise pricing?
Lusha offers a custom-priced enterprise tier for larger teams. Zoho CRM lists all its pricing publicly.
What pricing models do Lusha and Zoho CRM use?
Lusha uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Lusha Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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