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Folk vs Snov.io: Pricing Comparison 2026

Side-by-side pricing comparison of Folk and Snov.io. See all plans, features, and costs at a glance.

Bottom line: Folk starts at Custom pricing and Snov.io starts at $29.25/mo. Compare all 6 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Folk vs Snov.io: Quick Pricing Facts

FeatureFolkSnov.io
Starting PriceCustom pricing$29.25/mo
Number of Plans33
Free TierNoNo
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Folk and Snov.io are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 6 pricing plans with 49 features compared, so the best choice comes down to which features match your needs.

Folk uses per-seat pricing while Snov.io uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Tier 1
StandardPopular
$24 / year
Includes
  • Pipeline management
  • Email campaigns
  • Contact enrichment
  • AI Assistants
  • Magic fields (AI)
  • LinkedIn extension
  • Email, calendar & WhatsApp sync
  • 5,000+ integrations
Start with Standard
Starter
$29/monthCheapest
Includes
  • 1,000 credits
  • 5,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Starter
Tier 2
Premium
$48 / year
Includes
  • Custom objects & Deals
  • Email sequences
  • Advanced roles & permissions
  • Dashboards
  • API access
  • More credits for enrichments, messages, account sync, AI fields
  • Full history of interactions
Start with Premium
ProPopular
$74/monthCheapest
Includes
  • 5,000 credits
  • 25,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Pro
Tier 3
Custom
$80 / year
Includes
  • Custom limits for enrichments, messages, account sync, AI fields
  • Custom billing
  • Dedicated support on custom integrations
  • Dedicated point of contact
Start with Custom
Custom Ultra
Custom pricing
Includes
  • From 200,000 credits
  • From 400,000 recipients
  • Unlimited monthly emails
  • Unlimited team seats
  • Unlimited storage
  • Unused credits rollover
  • Flat rate
  • Bulk email account management
  • Top priority support
  • Unlimited implementation manager services
Start with Custom Ultra

Swipe to compare plans →

Folk

Lightweight CRM for relationship management and outreach

View all Folk plans

Snov.io

Sales automation and email outreach with lead generation

View all Snov.io plans
Our Pick

Snov.io

Snov.io offers better overall value.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Snov.io

Try Snov.io free

Which Should You Choose?

Choose Folk if:

  • You prioritize Folk's user experience and interface over price (both tools are similarly priced)
  • You want Folk's approach to incremental feature unlocking across its 3 pricing tiers
  • Folk's focused feature set keeps your team in control without tool bloat

Choose Snov.io if:

  • You want more features built-in—Snov.io offers 11 additional features across its plans
  • You prioritize Snov.io's user experience and interface over price (both tools are similarly priced)
  • Snov.io's 3-tier usage-based structure gives clearer cost visibility for budget planning

Folk and Snov.io offer competitively positioned plans [1], with Folk starting at Custom pricing and Snov.io at $29.25/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Folk provides 3 pricing tiers versus Snov.io's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Folk offers 19 total features across its tiers, while Snov.io provides 30. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Folk vs Snov.io

How many pricing plans does Folk have vs Snov.io?
Folk offers 3 pricing plans, while Snov.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Folk or Snov.io?
Both Folk and Snov.io offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Folk plan?
The Standard plan is Folk's most popular tier, priced at Custom pricing. Key features include Pipeline management, Email campaigns, Contact enrichment.
What is the most popular Snov.io plan?
The Pro plan is Snov.io's most popular tier, priced at $74.25/mo. Key features include 5,000 credits, 25,000 recipients, Unlimited monthly emails.
Does Folk or Snov.io offer custom enterprise pricing?
Yes, both Folk and Snov.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Folk and Snov.io use?
Folk uses a per-seat pricing model, while Snov.io uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Folk and Snov.io compare for CRM?
Both Folk and Snov.io are CRM tools. Folk offers 3 plans starting at Custom pricing, while Snov.io offers 3 plans starting at $29.25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Folk Official PricingVendor pricing page
  2. Snov.io Official PricingVendor pricing page

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