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Apollo.io vs Snov.io: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Snov.io. See all plans, features, and costs at a glance.

Bottom line: Snov.io starts at $29.25/mo, making it $20/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Apollo.io freeAffiliateTry Snov.io free

Apollo.io vs Snov.io: Quick Pricing Facts

FeatureApollo.ioSnov.io
Starting Price$49/mo$29.25/mo
Number of Plans43
Free TierYesNo
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Snov.io is the more affordable option, starting at $29.25/mo compared to Apollo.io's $49/mo. Both are CRM tools with 7 combined pricing plans and 30 features compared.

Apollo.io stands out with a free plan for getting started. Apollo.io uses per-seat pricing while Snov.io uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
Snov.io
Tier 1
Free
$0/monthCheapest
Start with Free
Starter
$29/month
Includes
  • 1,000 credits
  • 5,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Starter
Tier 2
Basic
$49/monthCheapest
Start with Basic
ProPopular
$74/month
Includes
  • 5,000 credits
  • 25,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Pro
Tier 3
Professional
$79/monthCheapest
Start with Professional
Custom Ultra
Custom pricing
Includes
  • From 200,000 credits
  • From 400,000 recipients
  • Unlimited monthly emails
  • Unlimited team seats
  • Unlimited storage
  • Unused credits rollover
  • Flat rate
  • Bulk email account management
  • Top priority support
  • Unlimited implementation manager services
Start with Custom Ultra
Tier 4
Organization
$119/monthCheapest
Start with Organization
—

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Snov.io

Sales automation and email outreach with lead generation

View all Snov.io plans
Our Pick

Apollo.io

Apollo.io offers a free plan, offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Apollo.io

Try Apollo.io free

Which Should You Choose?

Choose Apollo.io if:

  • •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You need predictable billing — Apollo.io's per-seat model avoids surprise overages

Choose Snov.io if:

  • •You want lower per-user costs—Snov.io starts at $29.25/mo, saving $19.75/mo compared to Apollo.io at $49/mo
  • •You want more features built-in—Snov.io offers 30 additional features across its plans
  • •Your team needs custom enterprise pricing—Snov.io offers negotiated terms for large deployments

Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Snov.io requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Snov.io's tiering starting at $29.25/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Snov.io's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs Snov.io

Which is cheaper, Apollo.io or Snov.io?
As of March 2026, Snov.io starts at a lower price point. Apollo.io starts at $49/mo while Snov.io starts at $29.25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Snov.io?
Apollo.io offers 4 pricing plans, while Snov.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Snov.io offer a free plan?
Apollo.io offers a free plan, while Snov.io does not. If budget is a concern, Apollo.io lets you get started at no cost.
What is the most popular Snov.io plan?
The Pro plan is Snov.io's most popular tier, priced at $74.25/mo. Key features include 5,000 credits, 25,000 recipients, Unlimited monthly emails.
Does Apollo.io or Snov.io offer custom enterprise pricing?
Snov.io offers a custom-priced enterprise tier for larger teams. Apollo.io lists all its pricing publicly.
What pricing models do Apollo.io and Snov.io use?
Apollo.io uses a per-seat pricing model, while Snov.io uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Apollo.io and Snov.io compare for CRM?
Both Apollo.io and Snov.io are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Snov.io offers 3 plans starting at $29.25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official Pricing— Vendor pricing page
  2. Snov.io Official Pricing— Vendor pricing page

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