FullStory vs Hotjar: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Hotjar. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Hotjar offer free plans. FullStory has 5 pricing tiers while Hotjar has 4.
Last updated: March 16, 2026
FullStory vs Hotjar: Quick Pricing Facts
| Feature | FullStory | Hotjar |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 5 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and Hotjar are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Hotjar Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Free $0/monthCheapest Includes
|
| Tier 2 | Professional services Custom pricing | GrowthPopular $49/monthCheapest $39 / year Includes
|
| Tier 3 | Trusted brands Custom pricing | Pro Custom pricing Includes
|
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | Enterprise Custom pricing Includes
|
| Tier 5 | Frequently asked questions Custom pricing | — |
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Which Should You Choose?
Choose FullStory if:
- •You prefer FullStory's free tier features—features
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose Hotjar if:
- •You prefer Hotjar's free tier features—200k monthly sessions, 1 project
- •You want more features built-in—Hotjar offers 23 additional features across its plans
- •You prioritize Hotjar's user experience and interface over price (both tools are similarly priced)
Both FullStory and Hotjar offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while Hotjar includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: FullStory vs Hotjar
How many pricing plans does FullStory have vs Hotjar?
Does FullStory or Hotjar offer a free plan?
Can I save money by paying annually for FullStory or Hotjar?
What is the most popular FullStory plan?
What is the most popular Hotjar plan?
Does FullStory or Hotjar offer custom enterprise pricing?
How do FullStory and Hotjar compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- Hotjar Official Pricing— Vendor pricing page
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