FullStory vs Hotjar: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Hotjar. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Hotjar offer free plans. FullStory has 5 pricing tiers while Hotjar has 4.
Last updated: July 6, 2026
FullStory vs Hotjar: Quick Pricing Facts
| Feature | FullStory | Hotjar |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 5 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and Hotjar are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try free |  Hotjar Try free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Free $0/monthCheapest Includes
|
| Tier 2 | Professional services Custom pricing | GrowthPopular $49/monthCheapest $39 / year Includes
|
| Tier 3 | Trusted brands Custom pricing | Pro Custom pricing Includes
|
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | Enterprise Custom pricing Includes
|
| Tier 5 | Frequently asked questions Custom pricing | - |
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Which Should You Choose?
Choose FullStory if:
- •You need enterprise-grade session replay with advanced search, segmentation, and frustration scoring
- •FullStory's complete data capture enables retroactive analysis across millions of sessions
- •Your product and engineering teams need error tracking and performance correlation alongside UX data
- •Enterprise compliance (SOC 2, HIPAA) and advanced privacy controls are requirements
Choose Hotjar if:
- •You want an affordable behavior analytics tool with built-in user feedback and survey capabilities
- •Hotjar combines heatmaps, recordings, surveys, and user interviews in one accessible platform
- •Your team is UX-focused and needs qualitative research tools (surveys, interviews) alongside session replay
- •Hotjar Basic (free) with 35 daily sessions gets you started without enterprise pricing
FullStory and Hotjar both offer session recording and heatmaps, but at different scales and price points. FullStory is enterprise: custom pricing typically $10,000-100,000+/year. Complete data capture, advanced search, frustration scoring, error tracking, and compliance certifications. Hotjar is SMB-to-mid-market: Basic (free) for 35 daily sessions. Plus at $39/month. Business at $99/month. Scale at $213/month. Heatmaps, recordings, surveys, feedback widgets, and user interviews. FullStory captures everything - every DOM element interaction, network request, and console error. This completeness enables powerful retroactive analysis: search across all sessions for users who encountered a specific error, visited a specific page, or exhibited frustration signals. The data depth serves product analytics alongside UX research. Hotjar's advantage is accessibility and research breadth. At $39-99/month, it is dramatically more affordable than FullStory. The combination of behavior analytics (recordings, heatmaps) with research tools (surveys, feedback widgets, user interviews) creates a complete UX research platform at SMB pricing. For enterprises with budget for comprehensive digital experience analytics, FullStory's data depth and search capabilities are unmatched. For SMBs and UX teams that need behavior analytics with built-in research tools, Hotjar delivers remarkable value at accessible pricing.
Frequently Asked Questions: FullStory vs Hotjar
How many pricing plans does FullStory have vs Hotjar?
Does FullStory or Hotjar offer a free plan?
Can I save money by paying annually for FullStory or Hotjar?
What is the most popular FullStory plan?
What is the most popular Hotjar plan?
Does FullStory or Hotjar offer custom enterprise pricing?
How do FullStory and Hotjar compare for Analytics?
Sources
- FullStory Official Pricing- Vendor pricing page
- Hotjar Official Pricing- Vendor pricing page
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