FullStory vs Smartlook: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Smartlook. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Smartlook offer free plans. FullStory has 5 pricing tiers while Smartlook has 4.
Last updated: March 16, 2026
FullStory vs Smartlook: Quick Pricing Facts
| Feature | FullStory | Smartlook |
|---|---|---|
| Starting Price | Custom pricing | $79/mo |
| Number of Plans | 5 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Smartlook Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | |
| Tier 2 | Professional services Custom pricing | ProPopular $79/monthCheapest $79 / year Includes
|
| Tier 3 | Trusted brands Custom pricing | Business $199/monthCheapest $199 / year Includes
|
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | Enterprise Custom pricing Includes
|
| Tier 5 | Frequently asked questions Custom pricing | — |
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Which Should You Choose?
Choose FullStory if:
- •You prefer FullStory's free tier features—features
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose Smartlook if:
- •You prefer Smartlook's free tier features—Session recordings, Heatmaps
- •You want more features built-in—Smartlook offers 20 additional features across its plans
- •You prioritize Smartlook's user experience and interface over price (both tools are similarly priced)
Both FullStory and Smartlook offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while Smartlook includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: FullStory vs Smartlook
How many pricing plans does FullStory have vs Smartlook?
Does FullStory or Smartlook offer a free plan?
Can I save money by paying annually for FullStory or Smartlook?
What is the most popular FullStory plan?
What is the most popular Smartlook plan?
Does FullStory or Smartlook offer custom enterprise pricing?
How do FullStory and Smartlook compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- Smartlook Official Pricing— Vendor pricing page
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