FullStory vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Umami. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Umami offer free plans. FullStory has 5 pricing tiers while Umami has 3.
Last updated: March 16, 2026
FullStory vs Umami: Quick Pricing Facts
| Feature | FullStory | Umami |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 5 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
FullStory and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 14 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. FullStory uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Hobby $0/monthCheapest Includes
|
| Tier 2 | Professional services Custom pricing | Pro $20/monthCheapest Includes
|
| Tier 3 | Trusted brands Custom pricing | Enterprise Custom pricing Includes
|
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | — |
| Tier 5 | Frequently asked questions Custom pricing | — |
Swipe to compare plans →
Which Should You Choose?
Choose FullStory if:
- •You prefer FullStory's free tier features—features
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose Umami if:
- •You prefer Umami's free tier features—100K events per month, Up to 3 websites
- •You want more features built-in—Umami offers 14 additional features across its plans
- •You prioritize Umami's user experience and interface over price (both tools are similarly priced)
Both FullStory and Umami offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while Umami includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: FullStory vs Umami
How many pricing plans does FullStory have vs Umami?
Does FullStory or Umami offer a free plan?
What is the most popular FullStory plan?
Does FullStory or Umami offer custom enterprise pricing?
What pricing models do FullStory and Umami use?
How do FullStory and Umami compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
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