GetResponse vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of GetResponse and Kit. See all plans, features, and costs at a glance.
Bottom line: GetResponse starts at $19/mo, making it $14/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
GetResponse vs Kit: Quick Pricing Facts
| Feature | GetResponse | Kit |
|---|---|---|
| Starting Price | $19/mo | $33/mo |
| Number of Plans | 4 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
GetResponse is the more affordable option, starting at $19/mo compared to Kit's $33/mo. Both are Email Marketing tools with 7 combined pricing plans and 86 features compared.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  GetResponse Try it free |  Kit Try it free |
|---|---|---|
| Tier 1 | Starter $19/month $16 / year Includes
| NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | Marketer $59/month $48 / year Includes
| Creator $33/monthCheapest $33 / year Includes
|
| Tier 3 | Creator $69/month $57 / year Includes
| Pro $66/monthCheapest $66 / year Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| — |
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GetResponse
GetResponse starts at $14/mo lower ($19/mo vs $33/mo), offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: GetResponse
Try GetResponse freeWhich Should You Choose?
Choose GetResponse if:
- •You want lower per-user costs—GetResponse starts at $19/mo, saving $14/mo compared to Kit at $33/mo
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—GetResponse offers 36 additional features across its plans
- •Your team needs custom enterprise pricing—GetResponse offers negotiated terms for large deployments
Choose Kit if:
- •You need a free plan with Up to 10,000 subscribers, 1 basic Visual Automation—Kit offers no-cost access with no credit card required
- •You need predictable billing — Kit's usage-based model avoids surprise overages
- •Kit keeps its feature set lean, which means faster onboarding and less complexity
Kit offers a free plan [1], eliminating the cost barrier for evaluation, while GetResponse requires paid subscription from the start. This gives Kit a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Kit's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against GetResponse's tiering starting at $19/mo to assess total cost of ownership over 12 months. Kit's 3 tiers provide flexibility at different budgets, while GetResponse's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Kit is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: GetResponse vs Kit
Which is cheaper, GetResponse or Kit?
How many pricing plans does GetResponse have vs Kit?
Does GetResponse or Kit offer a free plan?
Can I save money by paying annually for GetResponse or Kit?
What is the most popular Kit plan?
Does GetResponse or Kit offer custom enterprise pricing?
How do GetResponse and Kit compare for Email Marketing?
Sources
- GetResponse Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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