Google Analytics vs Hotjar: Pricing Comparison 2026
Side-by-side pricing comparison of Google Analytics and Hotjar. See all plans, features, and costs at a glance.
Bottom line: Both Google Analytics and Hotjar offer free plans. Google Analytics has 2 pricing tiers while Hotjar has 4.
Last updated: March 16, 2026
Google Analytics vs Hotjar: Quick Pricing Facts
| Feature | Google Analytics | Hotjar |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 2 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Google Analytics and Hotjar are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 27 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Hotjar uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Google Analytics Try it free |  Hotjar Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | Analytics 360Popular Custom pricing Includes
| GrowthPopular $49/monthCheapest $39 / year Includes
|
| Tier 3 | — | Pro Custom pricing Includes
|
| Tier 4 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansHotjar
Hotjar offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Google Analytics if:
- •You prefer Google Analytics's free tier features—Understand your customers, Free and easy-to-use solutions
- •You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
- •You want Google Analytics's approach to incremental feature unlocking across its 2 pricing tiers
Choose Hotjar if:
- •You prefer Hotjar's free tier features—200k monthly sessions, 1 project
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Hotjar offers 19 additional features across its plans
Both Google Analytics and Hotjar offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Google Analytics includes 2 features, while Hotjar includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Google Analytics vs Hotjar
How many pricing plans does Google Analytics have vs Hotjar?
Does Google Analytics or Hotjar offer a free plan?
Can I save money by paying annually for Google Analytics or Hotjar?
What is the most popular Google Analytics plan?
What is the most popular Hotjar plan?
Does Google Analytics or Hotjar offer custom enterprise pricing?
What pricing models do Google Analytics and Hotjar use?
Sources
- Google Analytics Official Pricing— Vendor pricing page
- Hotjar Official Pricing— Vendor pricing page
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