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Analytics

Google Analytics vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Both Google Analytics and Smartlook offer free plans. Google Analytics has 2 pricing tiers while Smartlook has 4.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Google Analytics freeTry Smartlook freeUpdated this monthUpdated this month
Best Value

Smartlook - Smartlook offers a free plan, offers 4 tiers vs 2.

Google Analytics vs Smartlook: Quick Pricing Facts

FeatureGoogle AnalyticsSmartlook
Starting PriceCustom pricing$79/mo
Number of Plans24
Free TierYesYes
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Google Analytics and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 24 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Smartlook uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Smartlook
Smartlook
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
ProPopular
$79/monthCheapest
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Tier 3
-
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

Frequently Asked Questions: Google Analytics vs Smartlook

How many pricing plans does Google Analytics have vs Smartlook?
Google Analytics offers 2 pricing plans, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Smartlook offer a free plan?
Yes, both Google Analytics and Smartlook offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Google Analytics or Smartlook?
Both Google Analytics and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Google Analytics or Smartlook offer custom enterprise pricing?
Yes, both Google Analytics and Smartlook offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Smartlook use?
Google Analytics uses a freemium pricing model, while Smartlook uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Smartlook Official Pricing- Vendor pricing page

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