Skip to main content
CompareTiers
Auto-generated comparison. Editorial verdict in progress.
Analytics

Google Analytics vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Umami. See all plans, features, and costs at a glance.

Bottom line: Both Google Analytics and Umami offer free plans. Google Analytics has 2 pricing tiers while Umami has 4.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Google Analytics freeTry Umami freeUpdated this monthPrice updated 12d ago
Best Value

Umami - Umami offers a free plan, offers 4 tiers vs 2.

Google Analytics vs Umami: Quick Pricing Facts

FeatureGoogle AnalyticsUmami
Starting PriceCustom pricing$20/mo
Number of Plans24
Free TierYesYes
Pricing Modelfreemiumopen-source
Annual DiscountN/AN/A

Google Analytics and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 32 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Umami
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
-
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Google Analytics freeFree plan availableTry Umami freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: Google Analytics vs Umami

How many pricing plans does Google Analytics have vs Umami?
Google Analytics offers 2 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Umami offer a free plan?
Yes, both Google Analytics and Umami offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Umami offer custom enterprise pricing?
Yes, both Google Analytics and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Umami use?
Google Analytics uses a freemium pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Umami compare for Analytics?
Both Google Analytics and Umami are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

Related Articles

Best Analytics for Solopreneurs (2026)

Compare analytics pricing for solopreneurs: Chartbeat ($50/mo), Clarity by Microsoft (Free), ContentSquare ($49/mo). Hand-picked tools that fit teams of 1 pe...

Best Analytics Tools Pricing Compared (2026)

Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.

Best Analytics for Agencies (2026)

Compare analytics pricing for agencies: Amplitude ($49/mo), Chartbeat ($50/mo), Clarity by Microsoft (Free). Hand-picked tools that fit teams of 10-50 people.

Track Price Changes

Get notified when pricing changes for these tools.

See all Google Analytics alternativesSee all Umami alternativesAnalyticsCompare more tools