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Heap vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Heap and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Both Heap and Smartlook offer free plans. Heap has 4 pricing tiers while Smartlook has 4.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Heap vs Smartlook: Quick Pricing Facts

FeatureHeapSmartlook
Starting PriceCustom pricing$79/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Heap and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Smartlook
Smartlook
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Tier 2
Growth
Custom pricing
Start with Growth
ProPopular
$79/monthCheapest
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Tier 3
Pro
Custom pricing
Start with Pro
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Tier 4
Premier
Custom pricing
Start with Premier
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise

Swipe to compare plans →

Heap

Auto-capture analytics for retroactive user behavior analysis

View all Heap plans

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans
Our Pick

Smartlook

Smartlook offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Smartlook

Try Smartlook free

Which Should You Choose?

Choose Heap if:

  • You prefer Heap's free tier features—features
  • You prioritize Heap's user experience and interface over price (both tools are similarly priced)
  • You prefer Heap's usage-based model with its 4-tier structure

Choose Smartlook if:

  • You prefer Smartlook's free tier features—Session recordings, Heatmaps
  • You want more features built-in—Smartlook offers 20 additional features across its plans
  • You prioritize Smartlook's user experience and interface over price (both tools are similarly priced)

Both Heap and Smartlook offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Heap includes multiple features, while Smartlook includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Heap vs Smartlook

How many pricing plans does Heap have vs Smartlook?
Heap offers 4 pricing plans, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Heap or Smartlook offer a free plan?
Yes, both Heap and Smartlook offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Heap or Smartlook?
Both Heap and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Heap or Smartlook offer custom enterprise pricing?
Yes, both Heap and Smartlook offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Heap and Smartlook compare for Analytics?
Both Heap and Smartlook are Analytics tools. Heap offers 4 plans starting at Custom pricing, while Smartlook offers 4 plans starting at $79/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Heap Official PricingVendor pricing page
  2. Smartlook Official PricingVendor pricing page

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