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Analytics

Hotjar vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Hotjar starts at $49/mo, making it $30/mo cheaper than Smartlook ($79/mo). Hotjar offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Hotjar freeTry Smartlook freeUpdated this monthUpdated this month
Best Value

Hotjar - Hotjar offers a free plan, starts at $30/mo lower ($49/mo vs $79/mo).

Hotjar vs Smartlook: Quick Pricing Facts

FeatureHotjarSmartlook
Starting Price$49/mo$79/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Hotjar is the more affordable option, starting at $49/mo compared to Smartlook's $79/mo. Both are Analytics tools with 8 combined pricing plans and 43 features compared. At comparable tiers, the monthly price difference is $30.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Smartlook
Smartlook
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Tier 2
GrowthPopular
$49/monthCheapest
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
ProPopular
$79/month
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise

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Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

Frequently Asked Questions: Hotjar vs Smartlook

Which is cheaper, Hotjar or Smartlook?
As of July 2026, Hotjar starts at a lower price point. Hotjar starts at $49/mo while Smartlook starts at $79/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs Smartlook?
Hotjar offers 4 pricing plans, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Smartlook offer a free plan?
Yes, both Hotjar and Smartlook offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Hotjar or Smartlook?
Both Hotjar and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Hotjar or Smartlook offer custom enterprise pricing?
Yes, both Hotjar and Smartlook offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Smartlook Official Pricing- Vendor pricing page

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