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Hotjar vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Umami. See all plans, features, and costs at a glance.

Bottom line: Umami starts at $20/mo, making it $29/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Hotjar freeTry Umami freeUpdated this monthPrice updated 12d ago
Best Value

Umami - Umami offers a free plan, starts at $29/mo lower ($20/mo vs $49/mo).

Hotjar vs Umami: Quick Pricing Facts

FeatureHotjarUmami
Starting Price$49/mo$20/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Umami is the more affordable option, starting at $20/mo compared to Hotjar's $49/mo. Both are Analytics tools with 8 combined pricing plans and 51 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Hotjar uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Umami
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
GrowthPopular
$49/month
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: Hotjar vs Umami

Which is cheaper, Hotjar or Umami?
As of July 2026, Umami starts at a lower price point. Hotjar starts at $49/mo while Umami starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs Umami?
Hotjar offers 4 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Umami offer a free plan?
Yes, both Hotjar and Umami offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Hotjar or Umami?
Both Hotjar and Umami offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or Umami offer custom enterprise pricing?
Yes, both Hotjar and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Hotjar and Umami use?
Hotjar uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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