Hotjar vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and Umami. See all plans, features, and costs at a glance.
Bottom line: Umami starts at $20/mo, making it $29/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.
Last updated: March 16, 2026
Hotjar vs Umami: Quick Pricing Facts
| Feature | Hotjar | Umami |
|---|---|---|
| Starting Price | $49/mo | $20/mo |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Umami is the more affordable option, starting at $20/mo compared to Hotjar's $49/mo. Both are Analytics tools with 7 combined pricing plans and 37 features compared.
Both tools offer free plans, making them accessible for teams on a budget. Hotjar uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Hobby $0/monthCheapest Includes
|
| Tier 2 | GrowthPopular $49/month $39 / year Includes
| Pro $20/monthCheapest Includes
|
| Tier 3 | Pro Custom pricing Includes
| Enterprise Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| — |
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Hotjar
Hotjar offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Hotjar if:
- •You prefer Hotjar's free tier features—200k monthly sessions, 1 project
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Hotjar offers 9 additional features across its plans
Choose Umami if:
- •You want lower per-user costs—Umami starts at $20/mo, saving $29/mo compared to Hotjar at $49/mo
- •You prefer Umami's free tier features—100K events per month, Up to 3 websites
- •Umami's 3-tier open-source structure gives clearer cost visibility for budget planning
Both Hotjar and Umami offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Hotjar includes 6 features, while Umami includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Hotjar vs Umami
Which is cheaper, Hotjar or Umami?
How many pricing plans does Hotjar have vs Umami?
Does Hotjar or Umami offer a free plan?
Can I save money by paying annually for Hotjar or Umami?
What is the most popular Hotjar plan?
Does Hotjar or Umami offer custom enterprise pricing?
What pricing models do Hotjar and Umami use?
Sources
- Hotjar Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
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