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Email Marketing

Iterable vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 5 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Iterable freeTry Omnisend free
Best Value

Omnisend - Omnisend offers 3 tiers vs 2.

Iterable vs Omnisend: Quick Pricing Facts

FeatureIterableOmnisend
Starting PriceCustom pricing$11.2/mo
Number of Plans23
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 37 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
Omnisend
Omnisend
Try free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Standard
$11/monthCheapest
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
ProPopular
$41/monthCheapest
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
-
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing

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Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Frequently Asked Questions: Iterable vs Omnisend

How many pricing plans does Iterable have vs Omnisend?
Iterable offers 2 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Iterable or Omnisend offer custom enterprise pricing?
Yes, both Iterable and Omnisend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Iterable and Omnisend compare for Email Marketing?
Both Iterable and Omnisend are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. Omnisend Official Pricing- Vendor pricing page

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