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Email Marketing

Iterable vs SendGrid: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and SendGrid. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and SendGrid starts at $19.95/mo. Compare all 6 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Iterable freeTry SendGrid free
Best Value

SendGrid - SendGrid offers a free plan, offers 4 tiers vs 2.

Iterable vs SendGrid: Quick Pricing Facts

FeatureIterableSendGrid
Starting PriceCustom pricing$19.95/mo
Number of Plans24
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and SendGrid are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 24 features compared, so the best choice comes down to which features match your needs.

SendGrid stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
SendGrid
SendGrid
Try free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Essentials
$20/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
Tier 3
-
Pro
$90/monthCheapest
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
Tier 4
-
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier

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Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

Frequently Asked Questions: Iterable vs SendGrid

How many pricing plans does Iterable have vs SendGrid?
Iterable offers 2 pricing plans, while SendGrid offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iterable or SendGrid offer a free plan?
SendGrid offers a free plan, while Iterable does not. If budget is a concern, SendGrid lets you get started at no cost.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Iterable or SendGrid offer custom enterprise pricing?
Yes, both Iterable and SendGrid offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Iterable and SendGrid compare for Email Marketing?
Both Iterable and SendGrid are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while SendGrid offers 4 plans starting at $19.95/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. SendGrid Official Pricing- Vendor pricing page

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