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Email Marketing

SendGrid vs Zoho Campaigns: Pricing Comparison 2026

Side-by-side pricing comparison of SendGrid and Zoho Campaigns. See all plans, features, and costs at a glance.

Bottom line: Zoho Campaigns starts at $3/mo, making it $17/mo cheaper than SendGrid ($19.95/mo). SendGrid offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

SendGrid vs Zoho Campaigns: Quick Pricing Facts

FeatureSendGridZoho Campaigns
Starting Price$19.95/mo$3/mo
Number of Plans43
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Zoho Campaigns is the more affordable option, starting at $3/mo compared to SendGrid's $19.95/mo. Both are Email Marketing tools with 7 combined pricing plans and 39 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
SendGrid
SendGrid
Try it free
Zoho Campaigns
Zoho Campaigns
Try it free
Tier 1
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Gratuit pour toujours
$0/monthCheapest
Includes
  • Jusqu'à 2 000 contacts
  • 6 000 e-mails/mois
  • 5 utilisateurs
  • Formulaires d'inscription
  • Modèles d'e-mail basiques prêts à l'emploi
  • Contrôle de conformité
Start with Gratuit pour toujours
Tier 2
Essentials
$20/month
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
STANDARD
$3/monthCheapest
$3 / year
Includes
  • E-mails illimités
  • 10 utilisateurs
  • Segmentation de base
  • Modèles d'e-mail avancés prêts à l'emploi
  • Workflows de type glisser-déposer de base
  • Adresse IP dédiée
  • Marketing par SMS
Start with STANDARD
Tier 3
Pro
$90/month
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
PROFESSIONNEL
$5/monthCheapest
$5 / year
Includes
  • E-mails illimités
  • 20 utilisateurs
  • Segmentation avancée
  • Notation et étiquettes des contacts
  • Workflows de type glisser-déposer avancés
  • Abandon de panier et suivi des achats avec les workflows
  • Formulaires contextuels
  • Contenu dynamique
  • Sondages par e-mail et pièces jointes
  • Envois en fonction du fuseau horaire du destinataire
Start with PROFESSIONNEL
Tier 4
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier

Swipe to compare plans →

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

Zoho Campaigns

Email marketing integrated with Zoho CRM ecosystem

View all Zoho Campaigns plans
Our Pick

Zoho Campaigns

Zoho Campaigns offers a free plan, starts at $16.95/mo lower ($3/mo vs $19.95/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho Campaigns

Try Zoho Campaigns free

Which Should You Choose?

Choose SendGrid if:

  • You prefer SendGrid's free tier features—Additional teammates: 1, Event webhook: 1
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Your team needs custom enterprise pricing—SendGrid offers negotiated terms for large deployments

Choose Zoho Campaigns if:

  • You want lower per-user costs—Zoho Campaigns starts at $3/mo, saving $16.95/mo compared to SendGrid at $19.95/mo
  • You prefer Zoho Campaigns's free tier features—Jusqu'à 2 000 contacts, 6 000 e-mails/mois
  • You want more features built-in—Zoho Campaigns offers 7 additional features across its plans

Both SendGrid and Zoho Campaigns offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: SendGrid includes 4 features, while Zoho Campaigns includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: SendGrid vs Zoho Campaigns

Which is cheaper, SendGrid or Zoho Campaigns?
As of March 2026, Zoho Campaigns starts at a lower price point. SendGrid starts at $19.95/mo while Zoho Campaigns starts at $3/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does SendGrid have vs Zoho Campaigns?
SendGrid offers 4 pricing plans, while Zoho Campaigns offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does SendGrid or Zoho Campaigns offer a free plan?
Yes, both SendGrid and Zoho Campaigns offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for SendGrid or Zoho Campaigns?
Both SendGrid and Zoho Campaigns offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does SendGrid or Zoho Campaigns offer custom enterprise pricing?
SendGrid offers a custom-priced enterprise tier for larger teams. Zoho Campaigns lists all its pricing publicly.
How do SendGrid and Zoho Campaigns compare for Email Marketing?
Both SendGrid and Zoho Campaigns are Email Marketing tools. SendGrid offers 4 plans starting at $19.95/mo, while Zoho Campaigns offers 3 plans starting at $3/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. SendGrid Official PricingVendor pricing page
  2. Zoho Campaigns Official PricingVendor pricing page

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