ActiveCampaign vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Klaviyo starts at Custom pricing. Compare all 16 pricing tiers side by side.
Last updated: June 8, 2026
ActiveCampaign vs Klaviyo: Quick Pricing Facts
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 7 | 9 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Klaviyo are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 16 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try freeAffiliate |  Klaviyo Try free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | ProPopular $79/month Includes
| How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | Plus $49/month Includes
| Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | Starter $15/month Includes
| Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | Premium $218/month Includes
| What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | AdvancedPopular $99/month Includes
| What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | Core $99/month Includes
| Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | - | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | - | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Which Should You Choose?
Choose ActiveCampaign if:
- •Your business is not purely e-commerce - you need automation for B2B sales, lead nurture, and service workflows
- •ActiveCampaign's built-in CRM with deal pipelines and sales automation bridges marketing and sales
- •Lead scoring, site tracking, and conditional workflows create sophisticated buyer journey automation
- •Your sales team needs automated task assignment and notification when leads reach scoring thresholds
Choose Klaviyo if:
- •Your business is e-commerce and you need email/SMS automation powered by purchase and browsing data
- •Klaviyo's deep Shopify, WooCommerce, and BigCommerce integrations provide real-time store data
- •Pre-built e-commerce flows with revenue attribution show exactly how much each automation generates
- •Customer lifetime value prediction and segmentation based on purchase behavior optimize targeting
ActiveCampaign and Klaviyo are both advanced marketing automation platforms, but they are optimized for different business models. ActiveCampaign serves B2B and mixed business models: Starter at $15/month for 1,000 contacts. Plus at $49/month with CRM and scoring. Professional at $79/month with predictive features. The CRM with deal pipelines makes it a marketing-plus-sales platform. Klaviyo serves e-commerce: Free for 250 contacts. Email at $20/month for 251-500 contacts. Email + SMS adds text messaging. Pricing scales with list size. Klaviyo's data model is built around products, orders, and customer purchase behavior. ActiveCampaign's advantage for non-e-commerce: lead scoring that triggers sales outreach, deal pipeline management, appointment scheduling, and B2B-oriented automation. A SaaS company can track trial signups, score engagement, route hot leads to sales, and manage the deal pipeline - all in one tool. Klaviyo's advantage for e-commerce: purchase frequency segmentation, predicted next order date, product recommendation algorithms, and SMS marketing tied to shopping behavior. An online store can send abandoned cart texts, post-purchase email sequences, and winback campaigns with revenue attribution showing exact ROI. For e-commerce businesses, Klaviyo is the specialist. For B2B or mixed businesses that need marketing automation with sales CRM, ActiveCampaign is the more versatile platform.
Frequently Asked Questions: ActiveCampaign vs Klaviyo
How many pricing plans does ActiveCampaign have vs Klaviyo?
Does ActiveCampaign or Klaviyo offer a free plan?
What is the most popular ActiveCampaign plan?
How do ActiveCampaign and Klaviyo compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing- Vendor pricing page
- Klaviyo Official Pricing- Vendor pricing page
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