ActiveCampaign vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Klaviyo starts at Custom pricing. Compare all 16 pricing tiers side by side.
Last updated: March 16, 2026
ActiveCampaign vs Klaviyo: Quick Pricing Facts
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 7 | 9 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Klaviyo are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 16 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Klaviyo Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | ProPopular $79/month Includes
| How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | Plus $49/month Includes
| Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | Starter $15/month Includes
| Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | Premium $218/month Includes
| What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | AdvancedPopular $99/month Includes
| What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | Core $99/month Includes
| Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | — | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | — | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Klaviyo
Klaviyo offers a free plan, offers 9 tiers vs 7.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Klaviyo
Try Klaviyo freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You want more features built-in—ActiveCampaign offers 110 additional features across its plans
- •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — ActiveCampaign's usage-based model avoids surprise overages
Choose Klaviyo if:
- •You need a free plan with core features—Klaviyo offers no-cost access with no credit card required
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Klaviyo offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Klaviyo a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Klaviyo's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Klaviyo's 9 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Klaviyo is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Klaviyo
How many pricing plans does ActiveCampaign have vs Klaviyo?
Does ActiveCampaign or Klaviyo offer a free plan?
What is the most popular ActiveCampaign plan?
How do ActiveCampaign and Klaviyo compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Klaviyo Official Pricing— Vendor pricing page
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