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Email Marketing

Kit vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of Kit and MailerLite. See all plans, features, and costs at a glance.

Bottom line: MailerLite starts at $12/mo, making it $21/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Kit freeAffiliateTry MailerLite freeUpdated this monthPrice updated 11d ago
Best Value

MailerLite - MailerLite offers a free plan, starts at $21/mo lower ($12/mo vs $33/mo).

Kit vs MailerLite: Quick Pricing Facts

FeatureKitMailerLite
Starting Price$33/mo$12/mo
Number of Plans33
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

MailerLite is the more affordable option, starting at $12/mo compared to Kit's $33/mo. Both are Email Marketing tools with 6 combined pricing plans and 65 features compared. At comparable tiers, the monthly price difference is $25.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Kit
Kit
Try freeAffiliate
MailerLite
MailerLite
Try free
Tier 1
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
PowerPopular
$25/month
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Tier 2
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Comfort
$12/monthCheapest
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Tier 3
Pro
$66/month
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free

← Swipe to compare plans →

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Try Kit freeFree plan availableTry MailerLite freeFree plan available
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Kit

Email marketing and automation platform for creators

View all Kit plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Frequently Asked Questions: Kit vs MailerLite

Which is cheaper, Kit or MailerLite?
As of July 2026, MailerLite starts at a lower price point. Kit starts at $33/mo while MailerLite starts at $12/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Kit have vs MailerLite?
Kit offers 3 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Kit or MailerLite offer a free plan?
Yes, both Kit and MailerLite offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Kit or MailerLite?
Both Kit and MailerLite offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
How do Kit and MailerLite compare for Email Marketing?
Both Kit and MailerLite are Email Marketing tools. Kit offers 3 plans starting at $33/mo, while MailerLite offers 3 plans starting at $12/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Kit Official Pricing- Vendor pricing page
  2. MailerLite Official Pricing- Vendor pricing page

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