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Kit vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of Kit and MailerLite. See all plans, features, and costs at a glance.

Bottom line: Both Kit and MailerLite offer free plans. Kit has 3 pricing tiers while MailerLite has 3.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Kit freeTry MailerLite free

Kit vs MailerLite: Quick Pricing Facts

FeatureKitMailerLite
Starting Price$33/moCustom pricing
Number of Plans33
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Kit and MailerLite are both priced at $33/mo, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 61 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Kit
MailerLite
MailerLite
Try it free
Tier 1
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
AdvancedPopular
Custom pricing
Includes
  • monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • All in Growing Business, plus
  • Smart sending
  • Facebook integration
  • Unlimited digital products or bookings New
  • Custom HTML editor
  • Promotion pop-ups
  • Enhanced automations
  • Preference center
  • AI writing assistant
  • Partner discounts
Start with Advanced
Tier 2
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Growing Business
Custom pricing
Includes
  • Unlimited monthly emails
  • 3 user seats
  • 24/7 Email support
  • All in Free, plus
  • Unlimited templates
  • Dynamic emails
  • Up to 3 digital products or bookings New
  • Campaign auto-resend
  • Multivariate testing
  • Unlimited websites & blogs
  • Unlimited landing pages
  • Unsubscribe page builder
Start with Growing Business
Tier 3
Pro
$66/month
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Free
$0/monthCheapest
Includes
  • 12,000 monthly emails
  • 1 user seat
  • 24/7 Email & chat support for up to 14 days
  • Key features
  • Drag & drop editor
  • Email automation builder
  • 1 digital product or booking New
  • Websites
  • 10 landing pages
  • Comparative reporting
  • Signup forms & pop-ups
Start with Free

Swipe to compare plans →

Kit

Email marketing and automation platform for creators

View all Kit plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Our Pick

MailerLite

MailerLite offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: MailerLite

Try MailerLite free

Which Should You Choose?

Choose Kit if:

  • •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
  • •You prioritize Kit's user experience and interface over price (both tools are similarly priced)
  • •You want Kit's approach to incremental feature unlocking across its 3 pricing tiers

Choose MailerLite if:

  • •You prefer MailerLite's free tier features—12,000 monthly emails, 1 user seat
  • •You want more features built-in—MailerLite offers 11 additional features across its plans
  • •Your team needs custom enterprise pricing—MailerLite offers negotiated terms for large deployments

Both Kit and MailerLite offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Kit includes 6 features, while MailerLite includes 13 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Kit vs MailerLite

How many pricing plans does Kit have vs MailerLite?
Kit offers 3 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Kit or MailerLite offer a free plan?
Yes, both Kit and MailerLite offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Kit or MailerLite?
Both Kit and MailerLite offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
What is the most popular MailerLite plan?
The Advanced plan is MailerLite's most popular tier, priced at Custom pricing. Key features include monthly emails, Unlimited user seats, 24/7 Live chat & email support.
Does Kit or MailerLite offer custom enterprise pricing?
MailerLite offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Kit and MailerLite compare for Email Marketing?
Both Kit and MailerLite are Email Marketing tools. Kit offers 3 plans starting at $33/mo, while MailerLite offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Kit Official Pricing— Vendor pricing page
  2. MailerLite Official Pricing— Vendor pricing page

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