ActiveCampaign vs MailerLite: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and MailerLite. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and MailerLite starts at Custom pricing. Compare all 10 pricing tiers side by side.
Last updated: March 16, 2026
ActiveCampaign vs MailerLite: Quick Pricing Facts
| Feature | ActiveCampaign | MailerLite |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 7 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and MailerLite are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 10 pricing plans with 146 features compared, so the best choice comes down to which features match your needs.
MailerLite stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  MailerLite Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/monthCheapest Includes
| AdvancedPopular Custom pricing Includes
|
| Tier 2 | ProPopular $79/monthCheapest Includes
| Growing Business Custom pricing Includes
|
| Tier 3 | Plus $49/month Includes
| Free $0/monthCheapest Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Which Should You Choose?
Choose ActiveCampaign if:
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 74 additional features across its plans
- •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)
Choose MailerLite if:
- •You need a free plan with 12,000 monthly emails, 1 user seat—MailerLite offers no-cost access with no credit card required
- •Your team needs custom enterprise pricing—MailerLite offers negotiated terms for large deployments
- •You prioritize MailerLite's user experience and interface over price (both tools are similarly priced)
MailerLite offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives MailerLite a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MailerLite's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. MailerLite's 3 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MailerLite is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs MailerLite
How many pricing plans does ActiveCampaign have vs MailerLite?
Does ActiveCampaign or MailerLite offer a free plan?
What is the most popular ActiveCampaign plan?
What is the most popular MailerLite plan?
Does ActiveCampaign or MailerLite offer custom enterprise pricing?
How do ActiveCampaign and MailerLite compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- MailerLite Official Pricing— Vendor pricing page
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