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ActiveCampaign vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and MailerLite. See all plans, features, and costs at a glance.

Bottom line: MailerLite starts at $12/mo, making it $3/mo cheaper than ActiveCampaign ($15/mo). MailerLite offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry MailerLite freePrice updated 10d agoPrice updated 10d ago

ActiveCampaign vs MailerLite: Quick Pricing Facts

FeatureActiveCampaignMailerLite
Starting Price$15/mo$12/mo
Number of Plans73
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

MailerLite is the more affordable option, starting at $12/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 10 combined pricing plans and 150 features compared. At comparable tiers, the monthly price difference is $54.

MailerLite stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
MailerLite
MailerLite
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
PowerPopular
$25/monthCheapest
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Comfort
$12/monthCheapest
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced CRM, lead scoring, and deep behavioral automation
  • •Your campaigns involve complex conditional workflows and multi-touchpoint sequences
  • •E-commerce integrations with Shopify or WooCommerce are central to your workflow

Choose MailerLite if:

  • •You want a clean, affordable tool with a generous free plan for up to 1,000 subscribers
  • •MailerLite's automation is solid for most small business and creator use cases
  • •You value ease of use and don't need CRM or lead scoring

MailerLite is one of the best-value email tools on the market - generous free tier, clean interface, solid automation, and reasonable pricing. ActiveCampaign goes deeper with CRM integration, lead scoring, and advanced behavioral triggers. For most small businesses and creators, MailerLite's automation covers their real needs at a lower cost. For businesses that need CRM integration and more sophisticated behavioral automation, ActiveCampaign is the step up.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs MailerLite

Which is cheaper, ActiveCampaign or MailerLite?
As of July 2026, MailerLite starts at a lower price point. ActiveCampaign starts at $15/mo while MailerLite starts at $12/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs MailerLite?
ActiveCampaign offers 7 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or MailerLite offer a free plan?
MailerLite offers a free plan, while ActiveCampaign does not. If budget is a concern, MailerLite lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
How do ActiveCampaign and MailerLite compare for Email Marketing?
Both ActiveCampaign and MailerLite are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while MailerLite offers 3 plans starting at $12/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. MailerLite Official Pricing- Vendor pricing page

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