Kit vs Omnisend: Pricing Comparison 2026
Side-by-side pricing comparison of Kit and Omnisend. See all plans, features, and costs at a glance.
Bottom line: Omnisend starts at $11.2/mo, making it $22/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
Kit vs Omnisend: Quick Pricing Facts
| Feature | Kit | Omnisend |
|---|---|---|
| Starting Price | $33/mo | $11.2/mo |
| Number of Plans | 3 | 3 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Omnisend is the more affordable option, starting at $11.2/mo compared to Kit's $33/mo. Both are Email Marketing tools with 6 combined pricing plans and 54 features compared. At comparable tiers, the monthly price difference is $41.3.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Kit Try it free |  Omnisend Try it free |
|---|---|---|
| Tier 1 | NewsletterPopular $0/monthCheapest Includes
| Standard $11/month Includes
|
| Tier 2 | Creator $33/monthCheapest $33 / year Includes
| ProPopular $41/month Includes
|
| Tier 3 | Pro $66/monthCheapest $66 / year Includes
| Custom pricing Custom pricing Includes
|
Swipe to compare plans →
Which Should You Choose?
Choose Kit if:
- •You need a free plan with Up to 10,000 subscribers, 1 basic Visual Automation—Kit offers no-cost access with no credit card required
- •Kit's usage-based pricing lets you match exact team size without tier gaps
- •Kit keeps its feature set lean, which means faster onboarding and less complexity
Choose Omnisend if:
- •You want lower per-user costs—Omnisend starts at $11.2/mo, saving $21.8/mo compared to Kit at $33/mo
- •You want more features built-in—Omnisend offers 4 additional features across its plans
- •Your team needs custom enterprise pricing—Omnisend offers negotiated terms for large deployments
Kit offers a free plan [1], eliminating the cost barrier for evaluation, while Omnisend requires paid subscription from the start. This gives Kit a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Kit's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Omnisend's tiering starting at $11.2/mo to assess total cost of ownership over 12 months. Kit's 3 tiers provide flexibility at different budgets, while Omnisend's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Kit is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Kit vs Omnisend
Which is cheaper, Kit or Omnisend?
How many pricing plans does Kit have vs Omnisend?
Does Kit or Omnisend offer a free plan?
Can I save money by paying annually for Kit or Omnisend?
What is the most popular Kit plan?
What is the most popular Omnisend plan?
Does Kit or Omnisend offer custom enterprise pricing?
Sources
- Kit Official Pricing— Vendor pricing page
- Omnisend Official Pricing— Vendor pricing page
Related Articles
Track Price Changes
Get notified when pricing changes for these tools.