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Email Marketing

Kit vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Kit and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Omnisend starts at $11.2/mo, making it $22/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Kit freeAffiliateTry Omnisend freeUpdated this monthUpdated this month

Kit vs Omnisend: Quick Pricing Facts

FeatureKitOmnisend
Starting Price$33/mo$11.2/mo
Number of Plans33
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Omnisend is the more affordable option, starting at $11.2/mo compared to Kit's $33/mo. Both are Email Marketing tools with 6 combined pricing plans and 54 features compared. At comparable tiers, the monthly price difference is $41.3.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Kit
Kit
Try freeAffiliate
Omnisend
Omnisend
Try free
Tier 1
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Standard
$11/month
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
ProPopular
$41/month
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing

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Try Kit freeFree plan availableTry Omnisend freeFrom $11.2/mo
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Kit

Email marketing and automation platform for creators

View all Kit plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Frequently Asked Questions: Kit vs Omnisend

Which is cheaper, Kit or Omnisend?
As of July 2026, Omnisend starts at a lower price point. Kit starts at $33/mo while Omnisend starts at $11.2/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Kit have vs Omnisend?
Kit offers 3 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Kit or Omnisend offer a free plan?
Kit offers a free plan, while Omnisend does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for Kit or Omnisend?
Both Kit and Omnisend offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Kit or Omnisend offer custom enterprise pricing?
Omnisend offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
AI Recommendations

Sources

  1. Kit Official Pricing- Vendor pricing page
  2. Omnisend Official Pricing- Vendor pricing page

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