ActiveCampaign vs Omnisend: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Omnisend. See all plans, features, and costs at a glance.
Bottom line: Omnisend starts at $11.2/mo, making it $4/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.
Last updated: July 2, 2026
ActiveCampaign vs Omnisend: Quick Pricing Facts
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| Starting Price | $15/mo | $11.2/mo |
| Number of Plans | 7 | 3 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Omnisend is the more affordable option, starting at $11.2/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 10 combined pricing plans and 139 features compared. At comparable tiers, the monthly price difference is $37.7.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try freeAffiliate |  Omnisend Try free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Standard $11/monthCheapest Includes
|
| Tier 2 | ProPopular $79/month Includes
| ProPopular $41/monthCheapest Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| Custom pricing Custom pricing Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| - |
| Tier 5 | Premium $218/monthCheapest Includes
| - |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| - |
| Tier 7 | Core $99/monthCheapest Includes
| - |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Which Should You Choose?
Choose ActiveCampaign if:
- •Your primary use case is B2B marketing automation with CRM and lead scoring
- •Your automation workflows extend beyond e-commerce to lead nurturing and sales pipeline
- •You need a platform that handles both CRM and email in one tool
Choose Omnisend if:
- •You run an e-commerce store and need email, SMS, and push notifications in one platform
- •Omnisend's e-commerce-specific features - cart abandonment, product pickers - are built for your use case
- •You want a free plan that supports 500 contacts with e-commerce automation included
Omnisend is an e-commerce-first platform combining email, SMS, and push notifications with purpose-built features for online stores. ActiveCampaign is broader, covering B2B, e-commerce, and service businesses with CRM integration. For e-commerce specifically, Omnisend's native cart abandonment, product picker, and SMS tools are well-suited. For B2B or mixed-use cases, ActiveCampaign's CRM integration gives it an edge.
Frequently Asked Questions: ActiveCampaign vs Omnisend
Which is cheaper, ActiveCampaign or Omnisend?
How many pricing plans does ActiveCampaign have vs Omnisend?
What is the most popular ActiveCampaign plan?
What is the most popular Omnisend plan?
Does ActiveCampaign or Omnisend offer custom enterprise pricing?
How do ActiveCampaign and Omnisend compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing- Vendor pricing page
- Omnisend Official Pricing- Vendor pricing page
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