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Email Marketing

Klaviyo vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Klaviyo and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Klaviyo starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 12 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Klaviyo freeTry Omnisend freePrice updated 14d agoPrice updated 14d ago
Best Value

Klaviyo - Klaviyo offers a free plan, offers 9 tiers vs 3.

Klaviyo vs Omnisend: Quick Pricing Facts

FeatureKlaviyoOmnisend
Starting PriceCustom pricing$11.2/mo
Number of Plans93
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Klaviyo and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.

Klaviyo stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Klaviyo
Klaviyo
Try free
Omnisend
Omnisend
Try free
Tier 1
Is Klaviyo's free plan really free?
$0/monthCheapest
Standard
$11/month
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Tier 2
How long can I stay on the free plan?
$0/monthCheapest
ProPopular
$41/month
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Tier 3
Who is the Klaviyo free plan best for?
$0/monthCheapest
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Tier 4
Can I use Klaviyo free plan for both email and SMS marketing?
$0/monthCheapest
-
Tier 5
What integrations are available on the free plan?
$0/monthCheapest
-
Tier 6
What happens when I exceed the free plan limits?
$0/monthCheapest
-
Tier 7
Does the free plan include customer support?
$0/monthCheapest
-
Tier 8
Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
$0/monthCheapest
-
Tier 9
How do I upgrade from Klaviyo free to a paid plan?
$0/monthCheapest
-

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Klaviyo

Email and SMS marketing automation for ecommerce brands

View all Klaviyo plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Frequently Asked Questions: Klaviyo vs Omnisend

How many pricing plans does Klaviyo have vs Omnisend?
Klaviyo offers 9 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Klaviyo or Omnisend offer a free plan?
Klaviyo offers a free plan, while Omnisend does not. If budget is a concern, Klaviyo lets you get started at no cost.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Klaviyo or Omnisend offer custom enterprise pricing?
Omnisend offers a custom-priced enterprise tier for larger teams. Klaviyo lists all its pricing publicly.
How do Klaviyo and Omnisend compare for Email Marketing?
Both Klaviyo and Omnisend are Email Marketing tools. Klaviyo offers 9 plans starting at Custom pricing, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Klaviyo Official Pricing- Vendor pricing page
  2. Omnisend Official Pricing- Vendor pricing page

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