Klaviyo vs SendGrid: Pricing Comparison 2026
Side-by-side pricing comparison of Klaviyo and SendGrid. See all plans, features, and costs at a glance.
Bottom line: Both Klaviyo and SendGrid offer free plans. Klaviyo has 9 pricing tiers while SendGrid has 4.
Last updated: March 16, 2026
Klaviyo vs SendGrid: Quick Pricing Facts
| Feature | Klaviyo | SendGrid |
|---|---|---|
| Starting Price | Custom pricing | $19.95/mo |
| Number of Plans | 9 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Klaviyo and SendGrid are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 13 pricing plans with 16 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Klaviyo Try it free |  SendGrid Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | Free Trial $0/monthCheapest Includes
|
| Tier 2 | How long can I stay on the free plan? $0/monthCheapest | Essentials $20/month Includes
|
| Tier 3 | Who is the Klaviyo free plan best for? $0/monthCheapest | Pro $90/month Includes
|
| Tier 4 | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest | Premier Custom pricing Includes
|
| Tier 5 | What integrations are available on the free plan? $0/monthCheapest | — |
| Tier 6 | What happens when I exceed the free plan limits? $0/monthCheapest | — |
| Tier 7 | Does the free plan include customer support? $0/monthCheapest | — |
| Tier 8 | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest | — |
| Tier 9 | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest | — |
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Which Should You Choose?
Choose Klaviyo if:
- •You prefer Klaviyo's free tier features—features
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Choose SendGrid if:
- •You prefer SendGrid's free tier features—Additional teammates: 1, Event webhook: 1
- •You want more features built-in—SendGrid offers 16 additional features across its plans
- •Your team needs custom enterprise pricing—SendGrid offers negotiated terms for large deployments
Both Klaviyo and SendGrid offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Klaviyo includes multiple features, while SendGrid includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Klaviyo vs SendGrid
How many pricing plans does Klaviyo have vs SendGrid?
Does Klaviyo or SendGrid offer a free plan?
Does Klaviyo or SendGrid offer custom enterprise pricing?
How do Klaviyo and SendGrid compare for Email Marketing?
Sources
- Klaviyo Official Pricing— Vendor pricing page
- SendGrid Official Pricing— Vendor pricing page
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