Skip to main content
CompareTiers
Compare Now
Email Marketing

Litmus vs Loops: Pricing Comparison 2026

Side-by-side pricing comparison of Litmus and Loops. See all plans, features, and costs at a glance.

Bottom line: Litmus starts at Custom pricing and Loops starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Litmus freeTry Loops free

Litmus vs Loops: Quick Pricing Facts

FeatureLitmusLoops
Starting PriceCustom pricingCustom pricing
Number of Plans51
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Litmus and Loops are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 31 features compared, so the best choice comes down to which features match your needs.

Loops stands out with a free plan for getting started. Litmus uses per-seat pricing while Loops uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Litmus
Loops
Tier 1
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
FreePopular
$0/monthCheapest
Includes
  • Up to 1,000 subscribed contacts
Start with Free
Tier 2
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
—
Tier 3
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
—
Tier 4
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
—
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
—

Swipe to compare plans →

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

Loops

Email platform for SaaS companies with event-based automation

View all Loops plans

Which Should You Choose?

Choose Litmus if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Litmus offers 29 additional features across its plans
  • •Your team needs custom enterprise pricing—Litmus offers negotiated terms for large deployments

Choose Loops if:

  • •You need a free plan with Up to 1,000 subscribed contacts—Loops offers no-cost access with no credit card required
  • •You prioritize Loops's user experience and interface over price (both tools are similarly priced)
  • •Loops's single-tier usage-based structure gives clearer cost visibility for budget planning

Loops offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives Loops a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Loops's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. Loops's 1 tier provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Loops is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

ShareShare

Frequently Asked Questions: Litmus vs Loops

How many pricing plans does Litmus have vs Loops?
Litmus offers 5 pricing plans, while Loops offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Litmus or Loops offer a free plan?
Loops offers a free plan, while Litmus does not. If budget is a concern, Loops lets you get started at no cost.
What is the most popular Loops plan?
The Free plan is Loops' most popular tier, priced at Free. Key features include Up to 1,000 subscribed contacts.
Does Litmus or Loops offer custom enterprise pricing?
Litmus offers a custom-priced enterprise tier for larger teams. Loops lists all its pricing publicly.
What pricing models do Litmus and Loops use?
Litmus uses a per-seat pricing model, while Loops uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Litmus and Loops compare for Email Marketing?
Both Litmus and Loops are Email Marketing tools. Litmus offers 5 plans starting at Custom pricing, while Loops offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Litmus Official Pricing— Vendor pricing page
  2. Loops Official Pricing— Vendor pricing page

Related Articles

Best Email Marketing Software Pricing Compared (2026)

Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.

Track Price Changes

Get notified when pricing changes for these tools.

See all Litmus alternativesSee all Loops alternativesEmail MarketingCompare more tools