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Email Marketing

Litmus vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Litmus and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Litmus starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Litmus vs Omnisend: Quick Pricing Facts

FeatureLitmusOmnisend
Starting PriceCustom pricing$11.2/mo
Number of Plans53
Free TierNoNo
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Litmus and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 59 features compared, so the best choice comes down to which features match your needs.

Litmus uses per-seat pricing while Omnisend uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Litmus
Omnisend
Omnisend
Try it free
Tier 1
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Standard
$11/monthCheapest
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
ProPopular
$41/monthCheapest
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing
Tier 4
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
—
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
—

Swipe to compare plans →

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans
Our Pick

Litmus

Litmus offers 5 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Litmus

Try Litmus free

Which Should You Choose?

Choose Litmus if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Litmus offers 1 additional features across its plans
  • •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)

Choose Omnisend if:

  • •You prioritize Omnisend's user experience and interface over price (both tools are similarly priced)
  • •You want Omnisend's approach to incremental feature unlocking across its 3 pricing tiers
  • •Omnisend keeps its feature set lean, which means faster onboarding and less complexity

Litmus and Omnisend offer competitively positioned plans [1], with Litmus starting at Custom pricing and Omnisend at $11.2/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Litmus provides 5 pricing tiers versus Omnisend's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Litmus offers 30 total features across its tiers, while Omnisend provides 29. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Litmus vs Omnisend

How many pricing plans does Litmus have vs Omnisend?
Litmus offers 5 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Litmus or Omnisend offer custom enterprise pricing?
Yes, both Litmus and Omnisend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Litmus and Omnisend use?
Litmus uses a per-seat pricing model, while Omnisend uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Litmus and Omnisend compare for Email Marketing?
Both Litmus and Omnisend are Email Marketing tools. Litmus offers 5 plans starting at Custom pricing, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Litmus Official Pricing— Vendor pricing page
  2. Omnisend Official Pricing— Vendor pricing page

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