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Litmus vs SendGrid: Pricing Comparison 2026

Side-by-side pricing comparison of Litmus and SendGrid. See all plans, features, and costs at a glance.

Bottom line: Litmus starts at Custom pricing and SendGrid starts at $19.95/mo. Compare all 9 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Litmus freeTry SendGrid free

Litmus vs SendGrid: Quick Pricing Facts

FeatureLitmusSendGrid
Starting PriceCustom pricing$19.95/mo
Number of Plans54
Free TierNoYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Litmus and SendGrid are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 9 pricing plans with 46 features compared, so the best choice comes down to which features match your needs.

SendGrid stands out with a free plan for getting started. Litmus uses per-seat pricing while SendGrid uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Litmus
SendGrid
SendGrid
Try it free
Tier 1
Deliverability upgrade
Custom pricing
Includes
  • Inbox placement insights by mailbox provider
  • 24/7 reputation and deliverability monitoring
  • Deep engagement analytics filtered by platform, location, and mailbox provider
  • Easy tracking of SPF, DKIM, and DMARC results
  • Customizable alerts to react to reputation problems before they impact performance
  • Configurable dashboards to view deliverability and engagement data in one spot
  • Includes access to Everest
Start with Deliverability upgrade
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Tier 2
Sender Certification upgrade
Custom pricing
Includes
  • 24/7 monitoring of your email sending infrastructure backed by a dedicated compliance team
  • Placement on a trusted allow-list for improved inbox placement and fewer filtering issues
  • Built-in threat protection for high-risk sends and mandated mailing
  • Exclusive data feeds from mailbox providers and security companies
  • Daily and monthly performance reporting delivered to your inbox
Start with Sender Certification upgrade
Essentials
$20/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
Tier 3
Competitive Intel upgrade
Custom pricing
Includes
  • See when competitors show up in the inbox with visibility into their send volume and frequency
  • Optimize subject lines with confidence by understanding what competitors are using
  • Make smarter strategic decisions using objective insight into what’s working and what’s not across your competitive landscape
  • Get insights into the email practices of best-in-class senders
Start with Competitive Intel upgrade
Pro
$90/monthCheapest
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
Tier 4
Email Guardian upgrade
Custom pricing
Includes
  • Notifications for client changes, broken links, or image issues to protect subscriber experience and brand reputation
  • 24/7 monitoring for automated sends and frequently used email templates
  • Peace of mind knowing your most important emails are constantly protected and ready to drive revenue
Start with Email Guardian upgrade
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier
Tier 5
Litmus Enterprise
Custom pricing
Includes
  • Unlimited seats and usage!
  • Automated QA checks and previews on 100+ email clients and devices
  • Easy-to-use email builder–with or without code
  • Personalization templates for custom images, countdown timers, and more
  • Customizable email testing profiles
  • Code editor integrations to test where you build
  • All-in-one collaboration and review hub
  • More Personalize features like custom scratch-offs and rule-based images
  • Enterprise-level ESP integrations
  • Advanced security settings and user permissions
  • Unique email analytics and insights you won’t find in your ESP alone
Start with Litmus Enterprise
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Swipe to compare plans →

Litmus

Email testing, analytics, and collaboration for email teams

View all Litmus plans

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

Which Should You Choose?

Choose Litmus if:

  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Litmus offers 14 additional features across its plans
  • •You prioritize Litmus's user experience and interface over price (both tools are similarly priced)

Choose SendGrid if:

  • •You need a free plan with Additional teammates: 1, Event webhook: 1—SendGrid offers no-cost access with no credit card required
  • •You prioritize SendGrid's user experience and interface over price (both tools are similarly priced)
  • •You need predictable billing — SendGrid's usage-based model avoids surprise overages

SendGrid offers a free plan [1], eliminating the cost barrier for evaluation, while Litmus requires paid subscription from the start. This gives SendGrid a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow SendGrid's free tier, upgrading to a paid plan at approximately $19.95/mo provides substantial additional functionality. Compare this pricing path against Litmus' tiering starting at Custom pricing to assess total cost of ownership over 12 months. SendGrid's 4 tiers provide flexibility at different budgets, while Litmus' 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, SendGrid is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Litmus vs SendGrid

How many pricing plans does Litmus have vs SendGrid?
Litmus offers 5 pricing plans, while SendGrid offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Litmus or SendGrid offer a free plan?
SendGrid offers a free plan, while Litmus does not. If budget is a concern, SendGrid lets you get started at no cost.
Does Litmus or SendGrid offer custom enterprise pricing?
Yes, both Litmus and SendGrid offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Litmus and SendGrid use?
Litmus uses a per-seat pricing model, while SendGrid uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Litmus and SendGrid compare for Email Marketing?
Both Litmus and SendGrid are Email Marketing tools. Litmus offers 5 plans starting at Custom pricing, while SendGrid offers 4 plans starting at $19.95/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Litmus Official Pricing— Vendor pricing page
  2. SendGrid Official Pricing— Vendor pricing page

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