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Email Marketing

Loops vs Mailjet: Pricing Comparison 2026

Side-by-side pricing comparison of Loops and Mailjet. See all plans, features, and costs at a glance.

Bottom line: Loops starts at Custom pricing and Mailjet starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Loops vs Mailjet: Quick Pricing Facts

FeatureLoopsMailjet
Starting PriceCustom pricingCustom pricing
Number of Plans16
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Loops and Mailjet are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 1 features compared, so the best choice comes down to which features match your needs.

Loops stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Tier 1
FreePopular
$0/monthCheapest
Includes
  • Up to 1,000 subscribed contacts
Start with Free
Create
Custom pricing
Start with Create
Tier 2
Personalize
Custom pricing
Start with Personalize
Tier 3
Optimize
Custom pricing
Start with Optimize
Tier 4
Send
Custom pricing
Start with Send
Tier 5
Manage
Custom pricing
Start with Manage
Tier 6
Get Support
Custom pricing
Start with Get Support

Swipe to compare plans →

Loops

Email platform for SaaS companies with event-based automation

View all Loops plans

Mailjet

Email delivery and marketing platform with collaboration tools

View all Mailjet plans
Our Pick

Loops

Loops offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Loops

Try Loops free

Which Should You Choose?

Choose Loops if:

  • You need a free plan with Up to 1,000 subscribed contacts—Loops offers no-cost access with no credit card required
  • You want more features built-in—Loops offers 1 additional features across its plans
  • You prioritize Loops's user experience and interface over price (both tools are similarly priced)

Choose Mailjet if:

  • You need 6 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Your team needs custom enterprise pricing—Mailjet offers negotiated terms for large deployments
  • You prioritize Mailjet's user experience and interface over price (both tools are similarly priced)

Loops offers a free plan [1], eliminating the cost barrier for evaluation, while Mailjet requires paid subscription from the start. This gives Loops a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Loops's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Mailjet's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Loops's 1 tier provide flexibility at different budgets, while Mailjet's 6 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Loops is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Loops vs Mailjet

How many pricing plans does Loops have vs Mailjet?
Loops offers 1 pricing plan, while Mailjet offers 6 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Loops or Mailjet offer a free plan?
Loops offers a free plan, while Mailjet does not. If budget is a concern, Loops lets you get started at no cost.
What is the most popular Loops plan?
The Free plan is Loops' most popular tier, priced at Free. Key features include Up to 1,000 subscribed contacts.
Does Loops or Mailjet offer custom enterprise pricing?
Mailjet offers a custom-priced enterprise tier for larger teams. Loops lists all its pricing publicly.
How do Loops and Mailjet compare for Email Marketing?
Both Loops and Mailjet are Email Marketing tools. Loops offers 1 plan starting at Custom pricing, while Mailjet offers 6 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Loops Official PricingVendor pricing page
  2. Mailjet Official PricingVendor pricing page

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