Kit vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of Kit and Loops. See all plans, features, and costs at a glance.
Bottom line: Both Kit and Loops offer free plans. Kit has 3 pricing tiers while Loops has 1.
Last updated: March 16, 2026
Kit vs Loops: Quick Pricing Facts
| Feature | Kit | Loops |
|---|---|---|
| Starting Price | $33/mo | Custom pricing |
| Number of Plans | 3 | 1 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Kit and Loops are both priced at $33/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 26 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Kit Try it free |  Loops Try it free |
|---|---|---|
| Tier 1 | NewsletterPopular $0/monthCheapest Includes
| |
| Tier 2 | Creator $33/monthCheapest $33 / year Includes
| — |
| Tier 3 | Pro $66/monthCheapest $66 / year Includes
| — |
Swipe to compare plans →
Kit
Kit offers a free plan, offers 3 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Kit
Try Kit freeWhich Should You Choose?
Choose Kit if:
- •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Kit offers 24 additional features across its plans
Choose Loops if:
- •You prefer Loops's free tier features—Up to 1,000 subscribed contacts
- •You prioritize Loops's user experience and interface over price (both tools are similarly priced)
- •Loops's usage-based pricing lets you match exact team size without tier gaps
Both Kit and Loops offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Kit includes 6 features, while Loops includes 1 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Kit vs Loops
How many pricing plans does Kit have vs Loops?
Does Kit or Loops offer a free plan?
Can I save money by paying annually for Kit or Loops?
What is the most popular Kit plan?
What is the most popular Loops plan?
How do Kit and Loops compare for Email Marketing?
Sources
- Kit Official Pricing— Vendor pricing page
- Loops Official Pricing— Vendor pricing page
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