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Email Marketing

Mailchimp vs Moosend: Pricing Comparison 2026

Side-by-side pricing comparison of Mailchimp and Moosend. See all plans, features, and costs at a glance.

Bottom line: Mailchimp starts at Custom pricing and Moosend starts at $9/mo. Compare all 5 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Mailchimp vs Moosend: Quick Pricing Facts

FeatureMailchimpMoosend
Starting PriceCustom pricing$9/mo
Number of Plans14
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Mailchimp and Moosend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.

Moosend stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Mailchimp
Mailchimp
Try it free
Tier 1
Meilleure offre
Custom pricing
Start with Meilleure offre
Free Trial
$0/monthCheapest
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email & LiveChat Support
Start with Free Trial
Tier 2
Pro
$9/monthCheapest
$7 / year
Includes
  • Unlimited Email Campaigns / Sends
  • Marketing Automation Workflows
  • Transactional Emails
  • SMTP Server
  • Subscription Forms
  • Landing Pages
  • Email Newsletter Builder
  • Basic Templates
  • Custom-Coded Templates
  • Email & LiveChat Support
Start with Pro
Tier 3
Moosend+
Custom pricing
Includes
  • All Pro features
  • Custom Reports
  • Dedicated IP
  • SSO & SAML
  • Hosted Files
  • CC/BCC Functionality
  • Additional Team Members
Start with Moosend+
Tier 4
Enterprise
Custom pricing
Includes
  • All Advanced Features
  • Account Manager
  • Priority Support
  • Custom Solutions
Start with Enterprise

Swipe to compare plans →

Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

Moosend

Email marketing and automation with advanced personalization

View all Moosend plans

What Reviewers Say

Our Pick

Moosend

Moosend offers a free plan, offers 4 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Moosend

Try Moosend free

Which Should You Choose?

Choose Mailchimp if:

  • You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
  • You prefer Mailchimp's usage-based model with its single-tier structure
  • Mailchimp's focused feature set keeps your team in control without tool bloat

Choose Moosend if:

  • You need a free plan with Unlimited Email Campaigns / Sends, Marketing Automation Workflows—Moosend offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Moosend offers 28 additional features across its plans

Moosend offers a free plan [1], eliminating the cost barrier for evaluation, while Mailchimp requires paid subscription from the start. This gives Moosend a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Moosend's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Mailchimp's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Moosend's 4 tiers provide flexibility at different budgets, while Mailchimp's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Moosend is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Mailchimp vs Moosend

How many pricing plans does Mailchimp have vs Moosend?
Mailchimp offers 1 pricing plan, while Moosend offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Mailchimp or Moosend offer a free plan?
Moosend offers a free plan, while Mailchimp does not. If budget is a concern, Moosend lets you get started at no cost.
Can I save money by paying annually for Mailchimp or Moosend?
Both Mailchimp and Moosend offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Mailchimp or Moosend offer custom enterprise pricing?
Yes, both Mailchimp and Moosend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Mailchimp and Moosend compare for Email Marketing?
Both Mailchimp and Moosend are Email Marketing tools. Mailchimp offers 1 plan starting at Custom pricing, while Moosend offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Mailchimp Official PricingVendor pricing page
  2. Moosend Official PricingVendor pricing page

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