Mailchimp vs Moosend: Pricing Comparison 2026
Side-by-side pricing comparison of Mailchimp and Moosend. See all plans, features, and costs at a glance.
Bottom line: Mailchimp starts at Custom pricing and Moosend starts at $350/mo. Compare all 22 pricing tiers side by side.
Last updated: August 31, 2026
Mailchimp vs Moosend: Quick Pricing Facts
| Feature | Mailchimp | Moosend |
|---|---|---|
| Starting Price | Custom pricing | $350/mo |
| Number of Plans | 18 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Mailchimp and Moosend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 22 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Mailchimp stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Mailchimp Try free |  Moosend Try free |
|---|---|---|
| Tier 1 | Industries and Solutions Custom pricing | 350,000 $350/monthCheapest |
| Tier 2 | Integrations Custom pricing | 500,000 $500/monthCheapest |
| Tier 3 | Resources Custom pricing | 750,000 $750/monthCheapest |
| Tier 4 | Account Custom pricing | 1,000,000 $1000/monthCheapest |
| Tier 5 | Terms Custom pricing | - |
| Tier 6 | Included in every paid plan Custom pricing | - |
| Tier 7 | Includes Standard's features: Custom pricing | - |
| Tier 8 | Premium adds: Custom pricing | - |
| Tier 9 | Standard adds: Custom pricing | - |
| Tier 10 | Included in the Free plan $0/monthCheapest | - |
| Tier 11 | How long is the free trial? $0/monthCheapest | - |
| Tier 12 | Related Links: Custom pricing | - |
| Tier 13 | Products Custom pricing | - |
| Tier 14 | Community Custom pricing | - |
| Tier 15 | Company Custom pricing | - |
| Tier 16 | Help Custom pricing | - |
| Tier 17 | Manage Consent Preferences Custom pricing | - |
| Tier 18 | Vendors List Custom pricing | - |
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What Reviewers Say
Which Should You Choose?
Choose Mailchimp if:
- •You want a comprehensive marketing platform with email, social media, postcards, and website builder
- •Mailchimp's 300+ integrations and massive template library accelerate campaign creation
- •Advanced A/B testing, multivariate testing, and predictive analytics optimize performance
- •Brand recognition and community resources make Mailchimp the default choice with the most learning materials
Choose Moosend if:
- •You want affordable email marketing - Moosend Pro at $9/month for 500 subscribers undercuts Mailchimp at every tier
- •Moosend's automation workflows are surprisingly powerful for the price, including conditional logic and triggers
- •E-commerce AI with product recommendations and weather-based targeting adds personalization at no extra cost
- •You want straightforward pricing without Mailchimp's confusing tier limitations and add-on fees
Mailchimp and Moosend compete on the value-versus-ecosystem axis. Mailchimp is the market leader: Free for 500 contacts. Essentials at $13/month. Standard at $20/month. Premium at $350/month. Beyond email, Mailchimp offers social posting, ad management, postcards, and a website builder. Moosend (now part of Sitecore) offers a focused alternative: 30-day free trial (no permanent free tier). Pro at $9/month for 500 subscribers includes unlimited emails, automation, landing pages, and transactional emails. Enterprise with custom pricing. Moosend's value proposition is striking. At $9/month, you get features that Mailchimp reserves for Standard ($20/month) or Premium ($350/month): advanced automation with conditional logic, product recommendation blocks, and weather-based email content. Moosend also includes transactional emails without a separate add-on. Mailchimp's advantages are ecosystem and breadth. The integration marketplace, template variety, and multi-channel features create a marketing hub. Community resources, tutorials, and third-party tools built on Mailchimp's API are unmatched. For businesses that want email marketing with powerful automation at the lowest price, Moosend delivers remarkable value. For businesses that need a broader marketing platform with extensive integrations and community resources, Mailchimp remains the standard.
Frequently Asked Questions: Mailchimp vs Moosend
How many pricing plans does Mailchimp have vs Moosend?
Does Mailchimp or Moosend offer a free plan?
Does Mailchimp or Moosend offer custom enterprise pricing?
How do Mailchimp and Moosend compare for Email Marketing?
Sources
- Mailchimp Official Pricing- Vendor pricing page
- Moosend Official Pricing- Vendor pricing page
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