MailerLite vs SendPulse: Pricing Comparison 2026
Side-by-side pricing comparison of MailerLite and SendPulse. See all plans, features, and costs at a glance.
Bottom line: MailerLite starts at Custom pricing and SendPulse starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
MailerLite vs SendPulse: Quick Pricing Facts
| Feature | MailerLite | SendPulse |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 3 | 4 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
MailerLite and SendPulse are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 36 features compared, so the best choice comes down to which features match your needs.
MailerLite stands out with a free plan for getting started. MailerLite uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  MailerLite Try it free |  SendPulse Try it free |
|---|---|---|
| Tier 1 | AdvancedPopular Custom pricing Includes
| EMAIL Custom pricing |
| Tier 2 | Growing Business Custom pricing Includes
| CHATBOTS Custom pricing |
| Tier 3 | Free $0/monthCheapest Includes
| SERVICES Custom pricing |
| Tier 4 | — | RESOURCES Custom pricing |
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What Reviewers Say
MailerLite
MailerLite offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: MailerLite
Try MailerLite freeWhich Should You Choose?
Choose MailerLite if:
- •You need a free plan with 12,000 monthly emails, 1 user seat—MailerLite offers no-cost access with no credit card required
- •You want more features built-in—MailerLite offers 36 additional features across its plans
- •You prioritize MailerLite's user experience and interface over price (both tools are similarly priced)
Choose SendPulse if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize SendPulse's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — SendPulse's freemium model avoids surprise overages
MailerLite offers a free plan [1], eliminating the cost barrier for evaluation, while SendPulse requires paid subscription from the start. This gives MailerLite a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MailerLite's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against SendPulse's tiering starting at Custom pricing to assess total cost of ownership over 12 months. MailerLite's 3 tiers provide flexibility at different budgets, while SendPulse's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MailerLite is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: MailerLite vs SendPulse
How many pricing plans does MailerLite have vs SendPulse?
Does MailerLite or SendPulse offer a free plan?
What is the most popular MailerLite plan?
Does MailerLite or SendPulse offer custom enterprise pricing?
What pricing models do MailerLite and SendPulse use?
How do MailerLite and SendPulse compare for Email Marketing?
Sources
- MailerLite Official Pricing— Vendor pricing page
- SendPulse Official Pricing— Vendor pricing page
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