MailerLite vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of MailerLite and Substack. See all plans, features, and costs at a glance.
Bottom line: Both MailerLite and Substack offer free plans. MailerLite has 3 pricing tiers while Substack has 7.
Last updated: March 16, 2026
MailerLite vs Substack: Quick Pricing Facts
| Feature | MailerLite | Substack |
|---|---|---|
| Starting Price | Custom pricing | $5/mo |
| Number of Plans | 3 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
MailerLite and Substack are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 10 pricing plans with 58 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  MailerLite Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | AdvancedPopular Custom pricing Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Growing Business Custom pricing Includes
| Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | Free $0/monthCheapest Includes
| Standard $7/month $7 / year Includes
|
| Tier 4 | — | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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What Reviewers Say
Which Should You Choose?
Choose MailerLite if:
- •You prefer MailerLite's free tier features—12,000 monthly emails, 1 user seat
- •You want more features built-in—MailerLite offers 14 additional features across its plans
- •Your team needs custom enterprise pricing—MailerLite offers negotiated terms for large deployments
Choose Substack if:
- •You prefer Substack's free tier features—Set up paid subscriptions, Keep 90% of revenue
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Substack's user experience and interface over price (both tools are similarly priced)
Both MailerLite and Substack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: MailerLite includes 13 features, while Substack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: MailerLite vs Substack
How many pricing plans does MailerLite have vs Substack?
Does MailerLite or Substack offer a free plan?
Can I save money by paying annually for MailerLite or Substack?
What is the most popular MailerLite plan?
Does MailerLite or Substack offer custom enterprise pricing?
How do MailerLite and Substack compare for Email Marketing?
Sources
- MailerLite Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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