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Email Marketing

MailerLite vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of MailerLite and Substack. See all plans, features, and costs at a glance.

Bottom line: Substack starts at $5/mo, making it $7/mo cheaper than MailerLite ($12/mo). MailerLite offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try MailerLite freeTry Substack freePrice updated 12d agoUpdated this month
Best Value

Substack - Substack offers a free plan, starts at $7/mo lower ($5/mo vs $12/mo), offers 7 tiers vs 3.

MailerLite vs Substack: Quick Pricing Facts

FeatureMailerLiteSubstack
Starting Price$12/mo$5/mo
Number of Plans37
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Substack is the more affordable option, starting at $5/mo compared to MailerLite's $12/mo. Both are Email Marketing tools with 10 combined pricing plans and 62 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
MailerLite
MailerLite
Try free
Substack
Substack
Try free
Tier 1
PowerPopular
$25/month
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Start with Free
Tier 2
Comfort
$12/month
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Basic
Tier 3
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free
Standard
$7/month
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Standard
Tier 4
-
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Advanced
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Pro
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Premium
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Enterprise

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MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

What Reviewers Say

Frequently Asked Questions: MailerLite vs Substack

Which is cheaper, MailerLite or Substack?
As of July 2026, Substack starts at a lower price point. MailerLite starts at $12/mo while Substack starts at $5/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does MailerLite have vs Substack?
MailerLite offers 3 pricing plans, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does MailerLite or Substack offer a free plan?
Yes, both MailerLite and Substack offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for MailerLite or Substack?
Both MailerLite and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
How do MailerLite and Substack compare for Email Marketing?
Both MailerLite and Substack are Email Marketing tools. MailerLite offers 3 plans starting at $12/mo, while Substack offers 7 plans starting at $5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. MailerLite Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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