Mailgun vs Omnisend: Pricing Comparison 2026
Side-by-side pricing comparison of Mailgun and Omnisend. See all plans, features, and costs at a glance.
Bottom line: Omnisend starts at $11.2/mo, making it $4/mo cheaper than Mailgun ($15/mo). Mailgun offers a free plan.
Last updated: March 16, 2026
Mailgun vs Omnisend: Quick Pricing Facts
| Feature | Mailgun | Omnisend |
|---|---|---|
| Starting Price | $15/mo | $11.2/mo |
| Number of Plans | 14 | 3 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Omnisend is the more affordable option, starting at $11.2/mo compared to Mailgun's $15/mo. Both are Email Marketing tools with 17 combined pricing plans and 29 features compared.
Mailgun stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Mailgun Try it free |  Omnisend Try it free |
|---|---|---|
| Tier 1 | Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing | Standard $11/monthCheapest Includes
|
| Tier 2 | Documentation: API resources to help you use Mailgun Custom pricing | ProPopular $41/monthCheapest Includes
|
| Tier 3 | Release Notes: Keep up with what's in the Mailgun platform. Custom pricing | Custom pricing Custom pricing Includes
|
| Tier 4 | 2025 State of Email Deliverability Research Report $2025/monthCheapest | — |
| Tier 5 | $0/mo $0/monthCheapest | — |
| Tier 6 | 100 emails/day included $100/monthCheapest | — |
| Tier 7 | $15/mo $15/monthCheapest | — |
| Tier 8 | 10,000 emails/mo included $10000/monthCheapest | — |
| Tier 9 | Extra emails Custom pricing | — |
| Tier 10 | $35/mo $35/monthCheapest | — |
| Tier 11 | 50,000 emails/mo included $50000/monthCheapest | — |
| Tier 12 | Extra emails & validations Custom pricing | — |
| Tier 13 | $90/mo $90/monthCheapest | — |
| Tier 14 | 100,000 emails/mo included $100000/monthCheapest | — |
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Mailgun
Mailgun offers a free plan, offers 14 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Mailgun
Try Mailgun freeWhich Should You Choose?
Choose Mailgun if:
- •You need a free plan with core features—Mailgun offers no-cost access with no credit card required
- •You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Mailgun's user experience and interface over price (both tools are similarly priced)
Choose Omnisend if:
- •You want lower per-user costs—Omnisend starts at $11.2/mo, saving $3.8000000000000007/mo compared to Mailgun at $15/mo
- •You want more features built-in—Omnisend offers 29 additional features across its plans
- •You prioritize Omnisend's user experience and interface over price (both tools are similarly priced)
Mailgun offers a free plan [1], eliminating the cost barrier for evaluation, while Omnisend requires paid subscription from the start. This gives Mailgun a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mailgun's free tier, upgrading to a paid plan at approximately $15/mo provides substantial additional functionality. Compare this pricing path against Omnisend's tiering starting at $11.2/mo to assess total cost of ownership over 12 months. Mailgun's 14 tiers provide flexibility at different budgets, while Omnisend's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mailgun is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Mailgun vs Omnisend
Which is cheaper, Mailgun or Omnisend?
How many pricing plans does Mailgun have vs Omnisend?
Does Mailgun or Omnisend offer a free plan?
What is the most popular Omnisend plan?
Does Mailgun or Omnisend offer custom enterprise pricing?
How do Mailgun and Omnisend compare for Email Marketing?
Sources
- Mailgun Official Pricing— Vendor pricing page
- Omnisend Official Pricing— Vendor pricing page
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