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Analytics

Matomo vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $57/mo cheaper than Smartlook ($79/mo). Smartlook offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Matomo freeTry Smartlook free
Best Value

Smartlook - Smartlook offers a free plan, offers 4 tiers vs 2.

Matomo vs Smartlook: Quick Pricing Facts

FeatureMatomoSmartlook
Starting Price$22/mo$79/mo
Number of Plans24
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Smartlook's $79/mo. Both are Analytics tools with 6 combined pricing plans and 40 features compared.

Smartlook stands out with a free plan for getting started. Matomo uses open-source pricing while Smartlook uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Smartlook
Smartlook
Try free
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
ProPopular
$79/monthCheapest
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Tier 3
-
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

Frequently Asked Questions: Matomo vs Smartlook

Which is cheaper, Matomo or Smartlook?
As of August 2026, Matomo starts at a lower price point. Matomo starts at $22/mo while Smartlook starts at $79/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Smartlook?
Matomo offers 2 pricing plans, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or Smartlook offer a free plan?
Smartlook offers a free plan, while Matomo does not. If budget is a concern, Smartlook lets you get started at no cost.
Can I save money by paying annually for Matomo or Smartlook?
Both Matomo and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Matomo or Smartlook offer custom enterprise pricing?
Yes, both Matomo and Smartlook offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Smartlook use?
Matomo uses a open-source pricing model, while Smartlook uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Smartlook Official Pricing- Vendor pricing page

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