Matomo vs Smartlook: Pricing Comparison 2026
Side-by-side pricing comparison of Matomo and Smartlook. See all plans, features, and costs at a glance.
Bottom line: Matomo starts at $22/mo, making it $57/mo cheaper than Smartlook ($79/mo). Smartlook offers a free plan.
Last updated: March 16, 2026
Matomo vs Smartlook: Quick Pricing Facts
| Feature | Matomo | Smartlook |
|---|---|---|
| Starting Price | $22/mo | $79/mo |
| Number of Plans | 2 | 4 |
| Free Tier | No | Yes |
| Pricing Model | open-source | usage-based |
| Annual Discount | N/A | N/A |
Matomo is the more affordable option, starting at $22/mo compared to Smartlook's $79/mo. Both are Analytics tools with 6 combined pricing plans and 40 features compared.
Smartlook stands out with a free plan for getting started. Matomo uses open-source pricing while Smartlook uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Matomo Try it free |  Smartlook Try it free |
|---|---|---|
| Tier 1 | Business $22/month $22 / year Includes
| |
| Tier 2 | Enterprise Custom pricing Includes
| ProPopular $79/monthCheapest $79 / year Includes
|
| Tier 3 | — | Business $199/monthCheapest $199 / year Includes
|
| Tier 4 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Smartlook
Smartlook offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Smartlook
Try Smartlook freeWhich Should You Choose?
Choose Matomo if:
- •You want lower per-user costs—Matomo starts at $22/mo, saving $57/mo compared to Smartlook at $79/mo
- •Matomo's 2-tier open-source structure gives clearer cost visibility for budget planning
- •Matomo's focused feature set keeps your team in control without tool bloat
Choose Smartlook if:
- •You need a free plan with Session recordings, Heatmaps—Smartlook offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Smartlook's 4-tier usage-based structure gives clearer cost visibility for budget planning
Smartlook offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Smartlook a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Smartlook's free tier, upgrading to a paid plan at approximately $79/mo provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Smartlook's 4 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Smartlook is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Matomo vs Smartlook
Which is cheaper, Matomo or Smartlook?
How many pricing plans does Matomo have vs Smartlook?
Does Matomo or Smartlook offer a free plan?
Can I save money by paying annually for Matomo or Smartlook?
What is the most popular Smartlook plan?
Does Matomo or Smartlook offer custom enterprise pricing?
What pricing models do Matomo and Smartlook use?
Sources
- Matomo Official Pricing— Vendor pricing page
- Smartlook Official Pricing— Vendor pricing page
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