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Matomo vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Umami. See all plans, features, and costs at a glance.

Bottom line: Umami starts at $20/mo, making it $2/mo cheaper than Matomo ($22/mo). Umami offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Matomo vs Umami: Quick Pricing Facts

FeatureMatomoUmami
Starting Price$22/mo$20/mo
Number of Plans23
Free TierNoYes
Pricing Modelopen-sourceopen-source
Annual DiscountN/AN/A

Umami is the more affordable option, starting at $20/mo compared to Matomo's $22/mo. Both are Analytics tools with 5 combined pricing plans and 34 features compared.

Umami stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Hobby
$0/monthCheapest
Includes
  • 100K events per month
  • Up to 3 websites
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Pro
$20/monthCheapest
Includes
  • 1 million events per month
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Email support
Start with Pro
Tier 3
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Custom data retention
  • Uptime SLA
  • Enterprise support
Start with Enterprise

Swipe to compare plans →

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans
Our Pick

Umami

Umami offers a free plan, starts at $2/mo lower ($20/mo vs $22/mo), offers 3 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Umami

Try Umami free

Which Should You Choose?

Choose Matomo if:

  • You want more features built-in—Matomo offers 6 additional features across its plans
  • You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — Matomo's open-source model avoids surprise overages

Choose Umami if:

  • You want lower per-user costs—Umami starts at $20/mo, saving $2/mo compared to Matomo at $22/mo
  • You need a free plan with 100K events per month, Up to 3 websites—Umami offers no-cost access with no credit card required
  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

Umami is the more affordable choice [1], starting at $20/mo compared to Matomo's $22/mo. For a 50-person team on paid plans, this translates to Umami saving approximately $100/month. Umami offers 3 pricing tiers compared to Matomo's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, Umami provides 14 total features versus 20 for Matomo, offering a more focused toolset depending on your specific needs. The pricing math favors Umami for most team sizes. Matomo becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: Matomo vs Umami

Which is cheaper, Matomo or Umami?
As of March 2026, Umami starts at a lower price point. Matomo starts at $22/mo while Umami starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Umami?
Matomo offers 2 pricing plans, while Umami offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or Umami offer a free plan?
Umami offers a free plan, while Matomo does not. If budget is a concern, Umami lets you get started at no cost.
Can I save money by paying annually for Matomo or Umami?
Both Matomo and Umami offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or Umami offer custom enterprise pricing?
Yes, both Matomo and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Matomo and Umami compare for Analytics?
Both Matomo and Umami are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Umami offers 3 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Matomo Official PricingVendor pricing page
  2. Umami Official PricingVendor pricing page

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