Matomo vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of Matomo and Umami. See all plans, features, and costs at a glance.
Bottom line: Umami starts at $20/mo, making it $2/mo cheaper than Matomo ($22/mo). Umami offers a free plan.
Last updated: March 16, 2026
Matomo vs Umami: Quick Pricing Facts
| Feature | Matomo | Umami |
|---|---|---|
| Starting Price | $22/mo | $20/mo |
| Number of Plans | 2 | 3 |
| Free Tier | No | Yes |
| Pricing Model | open-source | open-source |
| Annual Discount | N/A | N/A |
Umami is the more affordable option, starting at $20/mo compared to Matomo's $22/mo. Both are Analytics tools with 5 combined pricing plans and 34 features compared.
Umami stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans | Matomo Try it free | Umami Try it free |
|---|---|---|
| Tier 1 | Business $22/month $22 / year Includes
| Hobby $0/monthCheapest Includes
|
| Tier 2 | Enterprise Custom pricing Includes
| Pro $20/monthCheapest Includes
|
| Tier 3 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Umami
Umami offers a free plan, starts at $2/mo lower ($20/mo vs $22/mo), offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Umami
Try Umami freeWhich Should You Choose?
Choose Matomo if:
- •You want more features built-in—Matomo offers 6 additional features across its plans
- •You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Matomo's open-source model avoids surprise overages
Choose Umami if:
- •You want lower per-user costs—Umami starts at $20/mo, saving $2/mo compared to Matomo at $22/mo
- •You need a free plan with 100K events per month, Up to 3 websites—Umami offers no-cost access with no credit card required
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
Umami is the more affordable choice [1], starting at $20/mo compared to Matomo's $22/mo. For a 50-person team on paid plans, this translates to Umami saving approximately $100/month. Umami offers 3 pricing tiers compared to Matomo's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, Umami provides 14 total features versus 20 for Matomo, offering a more focused toolset depending on your specific needs. The pricing math favors Umami for most team sizes. Matomo becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Matomo vs Umami
Which is cheaper, Matomo or Umami?
How many pricing plans does Matomo have vs Umami?
Does Matomo or Umami offer a free plan?
Can I save money by paying annually for Matomo or Umami?
Does Matomo or Umami offer custom enterprise pricing?
How do Matomo and Umami compare for Analytics?
Sources
- Matomo Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
Related Articles
Best Analytics Tools Pricing Compared (2026)
Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.
Best Analytics Software Pricing Compared (2026)
Analytics pricing: Amplitude ($995/mo for 100M events), Mixpanel ($999/mo), PostHog ($450/mo), Hotjar ($39-115/mo), GA (free), Heap ($89/mo), Datadog ($15/host). Pricing models.
Track Price Changes
Get notified when pricing changes for these tools.