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Analytics

Matomo vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Umami. See all plans, features, and costs at a glance.

Bottom line: Umami starts at $20/mo, making it $2/mo cheaper than Matomo ($22/mo). Umami offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Matomo freeTry Umami freeUpdated this monthPrice updated 11d ago
Best Value

Umami - Umami offers a free plan, starts at $2/mo lower ($20/mo vs $22/mo), offers 4 tiers vs 2.

Matomo vs Umami: Quick Pricing Facts

FeatureMatomoUmami
Starting Price$22/mo$20/mo
Number of Plans24
Free TierNoYes
Pricing Modelopen-sourceopen-source
Annual DiscountN/AN/A

Umami is the more affordable option, starting at $20/mo compared to Matomo's $22/mo. Both are Analytics tools with 6 combined pricing plans and 48 features compared.

Umami stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Umami
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
-
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: Matomo vs Umami

Which is cheaper, Matomo or Umami?
As of July 2026, Umami starts at a lower price point. Matomo starts at $22/mo while Umami starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Umami?
Matomo offers 2 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or Umami offer a free plan?
Umami offers a free plan, while Matomo does not. If budget is a concern, Umami lets you get started at no cost.
Can I save money by paying annually for Matomo or Umami?
Both Matomo and Umami offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or Umami offer custom enterprise pricing?
Yes, both Matomo and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Matomo and Umami compare for Analytics?
Both Matomo and Umami are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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