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Email Marketing

MJML vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of MJML and Omnisend. See all plans, features, and costs at a glance.

Bottom line: MJML starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 4 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

MJML vs Omnisend: Quick Pricing Facts

FeatureMJMLOmnisend
Starting PriceCustom pricing$11.2/mo
Number of Plans13
Free TierYesNo
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

MJML and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 32 features compared, so the best choice comes down to which features match your needs.

MJML stands out with a free plan for getting started. MJML uses open-source pricing while Omnisend uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Omnisend
Omnisend
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Open-source email framework
  • Responsive emails
  • Component-based
Start with Free
Standard
$11/month
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
ProPopular
$41/monthCheapest
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing

Swipe to compare plans →

MJML

Open-source markup language for responsive email templates

View all MJML plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Which Should You Choose?

Choose MJML if:

  • You need a free plan with Open-source email framework, Responsive emails—MJML offers no-cost access with no credit card required
  • You prioritize MJML's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — MJML's open-source model avoids surprise overages

Choose Omnisend if:

  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Omnisend offers 26 additional features across its plans
  • Your team needs custom enterprise pricing—Omnisend offers negotiated terms for large deployments

MJML offers a free plan [1], eliminating the cost barrier for evaluation, while Omnisend requires paid subscription from the start. This gives MJML a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MJML's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Omnisend's tiering starting at $11.2/mo to assess total cost of ownership over 12 months. MJML's 1 tier provide flexibility at different budgets, while Omnisend's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MJML is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: MJML vs Omnisend

How many pricing plans does MJML have vs Omnisend?
MJML offers 1 pricing plan, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does MJML or Omnisend offer a free plan?
MJML offers a free plan, while Omnisend does not. If budget is a concern, MJML lets you get started at no cost.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does MJML or Omnisend offer custom enterprise pricing?
Omnisend offers a custom-priced enterprise tier for larger teams. MJML lists all its pricing publicly.
What pricing models do MJML and Omnisend use?
MJML uses a open-source pricing model, while Omnisend uses usage-based pricing. The right model depends on your team size and usage patterns.
How do MJML and Omnisend compare for Email Marketing?
Both MJML and Omnisend are Email Marketing tools. MJML offers 1 plan starting at Custom pricing, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. MJML Official PricingVendor pricing page
  2. Omnisend Official PricingVendor pricing page

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