Omnisend vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Omnisend and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $6/mo cheaper than Omnisend ($11.2/mo). Substack offers a free plan.
Last updated: March 16, 2026
Omnisend vs Substack: Quick Pricing Facts
| Feature | Omnisend | Substack |
|---|---|---|
| Starting Price | $11.2/mo | $5/mo |
| Number of Plans | 3 | 7 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to Omnisend's $11.2/mo. Both are Email Marketing tools with 10 combined pricing plans and 51 features compared.
Substack stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Omnisend Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | Standard $11/month Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | ProPopular $41/month Includes
| Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | Custom pricing Custom pricing Includes
| Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | — | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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Substack
Substack offers a free plan, starts at $6.199999999999999/mo lower ($5/mo vs $11.2/mo), offers 7 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Substack
Try Substack freeWhich Should You Choose?
Choose Omnisend if:
- •You want more features built-in—Omnisend offers 7 additional features across its plans
- •Your team needs custom enterprise pricing—Omnisend offers negotiated terms for large deployments
- •You want Omnisend's approach to incremental feature unlocking across its 3 pricing tiers
Choose Substack if:
- •You want lower per-user costs—Substack starts at $5/mo, saving $6.199999999999999/mo compared to Omnisend at $11.2/mo
- •You need a free plan with Set up paid subscriptions, Keep 90% of revenue—Substack offers no-cost access with no credit card required
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
Substack is the more affordable choice [1], starting at $5/mo compared to Omnisend's $11.2/mo. For a 50-person team on paid plans, this translates to Substack saving approximately $310/month. Substack offers 7 pricing tiers compared to Omnisend's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Substack provides 22 total features versus 29 for Omnisend, offering a more focused toolset depending on your specific needs. The pricing math favors Substack for most team sizes. Omnisend becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Omnisend vs Substack
Which is cheaper, Omnisend or Substack?
How many pricing plans does Omnisend have vs Substack?
Does Omnisend or Substack offer a free plan?
Can I save money by paying annually for Omnisend or Substack?
What is the most popular Omnisend plan?
Does Omnisend or Substack offer custom enterprise pricing?
How do Omnisend and Substack compare for Email Marketing?
Sources
- Omnisend Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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