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Email Marketing

Omnisend vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of Omnisend and Substack. See all plans, features, and costs at a glance.

Bottom line: Substack starts at $5/mo, making it $6/mo cheaper than Omnisend ($11.2/mo). Substack offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Omnisend freeTry Substack freeUpdated this monthUpdated this month
Best Value

Substack - Substack offers a free plan, starts at $6.199999999999999/mo lower ($5/mo vs $11.2/mo), offers 7 tiers vs 3.

Omnisend vs Substack: Quick Pricing Facts

FeatureOmnisendSubstack
Starting Price$11.2/mo$5/mo
Number of Plans37
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Substack is the more affordable option, starting at $5/mo compared to Omnisend's $11.2/mo. Both are Email Marketing tools with 10 combined pricing plans and 51 features compared.

Substack stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Omnisend
Omnisend
Try free
Substack
Substack
Try free
Tier 1
Standard
$11/month
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Start with Free
Tier 2
ProPopular
$41/month
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Basic
Tier 3
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing
Standard
$7/monthCheapest
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Standard
Tier 4
-
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Advanced
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Pro
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Premium
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Enterprise

← Swipe to compare plans →

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Try Omnisend freeFrom $11.2/moTry Substack freeFree plan available
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Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

Frequently Asked Questions: Omnisend vs Substack

Which is cheaper, Omnisend or Substack?
As of July 2026, Substack starts at a lower price point. Omnisend starts at $11.2/mo while Substack starts at $5/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Omnisend have vs Substack?
Omnisend offers 3 pricing plans, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Omnisend or Substack offer a free plan?
Substack offers a free plan, while Omnisend does not. If budget is a concern, Substack lets you get started at no cost.
Can I save money by paying annually for Omnisend or Substack?
Both Omnisend and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Omnisend or Substack offer custom enterprise pricing?
Omnisend offers a custom-priced enterprise tier for larger teams. Substack lists all its pricing publicly.
How do Omnisend and Substack compare for Email Marketing?
Both Omnisend and Substack are Email Marketing tools. Omnisend offers 3 plans starting at $11.2/mo, while Substack offers 7 plans starting at $5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Omnisend Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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