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Email Marketing

Sender vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of Sender and Substack. See all plans, features, and costs at a glance.

Bottom line: Substack starts at $5/mo, making it $2/mo cheaper than Sender ($7/mo). Sender offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Sender freeTry Substack freePrice updated 11d agoUpdated this month
Best Value

Substack - Substack offers a free plan, starts at $2/mo lower ($5/mo vs $7/mo), offers 7 tiers vs 4.

Sender vs Substack: Quick Pricing Facts

FeatureSenderSubstack
Starting Price$7/mo$5/mo
Number of Plans47
Free TierYesYes
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Substack is the more affordable option, starting at $5/mo compared to Sender's $7/mo. Both are Email Marketing tools with 11 combined pricing plans and 60 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Sender uses freemium pricing while Substack uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Sender
Sender
Try free
Substack
Substack
Try free
Tier 1
Free Forever!
$0/monthCheapest
Includes
  • 1 seat
  • Up to 2 500 subscribers
  • Up to 15 000 emails/month
  • emails/
  • month
  • Contains Sender branding
  • Email newsletters
  • Email automation
  • Landing pages
  • Signup forms & popups
  • Transactional emails
Start with Free Forever!
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Start with Free
Tier 2
Standard
$7/month
Includes
  • Up to 12k emails/month
  • month
  • Up to 1k subscribers
  • 3 Role-based seats
  • No Sender branding
  • SMS messaging
  • Unlimited email & popup templates
  • Unlimited landing pages
  • A/B testing & experiments
Start with Standard
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Basic
Tier 3
ProfessionalPopular
$1430/month
Includes
  • Up to 24k emails/month
  • month
  • Up to 1k subscribers
  • 10 role-based seats
  • Free SMS
  • ($14/month)
  • Unlimited email editor features
  • Advanced automation
  • Advanced reports
  • Priority support
  • Dedicated IPs available
Start with Professional
Standard
$7/monthCheapest
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Standard
Tier 4
Enterprise
Custom pricing
Includes
  • Unlimited emails
  • Dedicated success manager
  • Advanced user permissions
  • Service level agreement
  • Activity logs for auditing
  • SSO (SAML v2)
  • Phone support
Start with Enterprise
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Advanced
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Pro
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Premium
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Enterprise

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Sender

Affordable email and SMS marketing for ecommerce

View all Sender plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

Frequently Asked Questions: Sender vs Substack

Which is cheaper, Sender or Substack?
As of July 2026, Substack starts at a lower price point. Sender starts at $7/mo while Substack starts at $5/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Sender have vs Substack?
Sender offers 4 pricing plans, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Sender or Substack offer a free plan?
Yes, both Sender and Substack offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Sender or Substack?
Both Sender and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Sender plan?
The Professional plan is Sender's most popular tier, priced at $1430/mo. Key features include Up to 24k emails/month, month, Up to 1k subscribers.
Does Sender or Substack offer custom enterprise pricing?
Sender offers a custom-priced enterprise tier for larger teams. Substack lists all its pricing publicly.
What pricing models do Sender and Substack use?
Sender uses a freemium pricing model, while Substack uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Sender Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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