Sender Pricing Plans & Tiers
Affordable email and SMS marketing for ecommerce
Pricing last verified: March 16, 2026
Pricing Analysis
Sender's tiering (Free, Standard €6.02/month, Professional €12.05/month, Enterprise custom) uses EUR pricing exclusively in reported data, creating USD conversion uncertainty. The Free tier (2.5K subscribers, 15K emails/month, 1 seat) is generous for early-stage teams, but EUR pricing creates regional arbitrage opportunities.
Standard tier (€6.02/month, 12K emails/month, 1K subscribers, 3 role-based seats) is extremely cheap—€6/month is 1.8x lower than Mailchimp Essential (€11.30) despite including team seats. This aggressive pricing suggests Sender is optimizing for European market share acquisition.
Professional tier (€12.05/month, 24K emails, 1K subscribers, 10 seats) creates 2x pricing jump from Standard (+€6) but only adds email volume and seat count—no mentioned feature additions (automations, advanced segmentation), suggesting Sender's feature parity across tiers.
Strengths
- Free tier (2.5K subscribers, 15K emails, 1 seat) is generous and allows team collaboration from free tier, creating stickiness vs. Mailchimp's solo-only free tier.
- Standard tier (€6.02/month, 3 role-based seats) is absurdly cheap and includes team roles—€2/seat is unprecedented in email platforms, creating obvious cost advantage for agencies.
- Professional tier (€12.05/month, 10 role-based seats) scales team access cheaply, appealing to agencies managing multiple client accounts.
Considerations
- EUR pricing exclusively suggests US pricing (if available) may be significantly higher, reducing advertised cost advantage when converted to USD.
- Free tier to Standard tier jump (€0 → €6) is minimal, suggesting conversion friction may be high—teams may stay free indefinitely if email volume is light.
- Professional tier ($12.05/month) feature set is unclear—no mention of advanced automation or integrations, suggesting Sender may lack features that Standard/Professional competitors include.
European agencies and small teams (under 5 people, <2.5K subscribers) seeking affordable email marketing with multi-seat collaboration, replacing Mailchimp.
Sender's Standard tier (€6.02/month) is 50% cheaper than Mailchimp while including team seats, but EUR-only pricing creates USD uncertainty for global budgeting.
Best choice: Sender
Try Sender freePricing Plans (4)
Free Forever!
- ✓1 seat
- ✓Up to 2 500 subscribers
- ✓Up to 15 000 emails/month
- ✓emails/
- ✓month
- ✓Contains Sender branding
- ✓Email newsletters
- ✓Email automation
- ✓Landing pages
- ✓Signup forms & popups
- ✓Transactional emails
Standard
- ✓Up to 12k emails/month
- ✓month
- ✓Up to 1k subscribers
- ✓3 Role-based seats
- ✓No Sender branding
- ✓SMS messaging
- ✓Unlimited email & popup templates
- ✓Unlimited landing pages
- ✓A/B testing & experiments
Professional
Popular- ✓Up to 24k emails/month
- ✓month
- ✓Up to 1k subscribers
- ✓10 role-based seats
- ✓Free SMS
- ✓($14/month)
- ✓Unlimited email editor features
- ✓Advanced automation
- ✓Advanced reports
- ✓Priority support
- ✓Dedicated IPs available
Enterprise
- ✓Unlimited emails
- ✓Dedicated success manager
- ✓Advanced user permissions
- ✓Service level agreement
- ✓Activity logs for auditing
- ✓SSO (SAML v2)
- ✓Phone support
How does Sender pricing compare?
See how Sender's 4 pricing plans stack up against similar Email Marketing tools.
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Sources
- Sender Official Pricing— Vendor pricing page
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