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Analytics

Tealium vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Tealium and Umami. See all plans, features, and costs at a glance.

Bottom line: Tealium starts at Custom pricing and Umami starts at $20/mo. Compare all 6 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Tealium freeTry Umami freeUpdated this monthPrice updated 12d ago
Best Value

Umami - Umami offers a free plan, offers 4 tiers vs 2.

Tealium vs Umami: Quick Pricing Facts

FeatureTealiumUmami
Starting PriceCustom pricing$20/mo
Number of Plans24
Free TierNoYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Tealium and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.

Umami stands out with a free plan for getting started. Tealium uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tealium
Tealium
Try free
Umami
Tier 1
CDPPopular
Custom pricing
Includes
  • Customer data platform
  • Real-time data collection
  • Audience segmentation
Start with CDP
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Enterprise
Custom pricing
Includes
  • Custom volumes
  • SLA
  • Dedicated support
Start with Enterprise
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
-
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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Tealium

Enterprise tag management and customer data platform

View all Tealium plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: Tealium vs Umami

How many pricing plans does Tealium have vs Umami?
Tealium offers 2 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Tealium or Umami offer a free plan?
Umami offers a free plan, while Tealium does not. If budget is a concern, Umami lets you get started at no cost.
What is the most popular Tealium plan?
The CDP plan is Tealium's most popular tier, priced at Custom pricing. Key features include Customer data platform, Real-time data collection, Audience segmentation.
Does Tealium or Umami offer custom enterprise pricing?
Yes, both Tealium and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Tealium and Umami use?
Tealium uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do Tealium and Umami compare for Analytics?
Both Tealium and Umami are Analytics tools. Tealium offers 2 plans starting at Custom pricing, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Tealium Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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