Tealium vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of Tealium and Umami. See all plans, features, and costs at a glance.
Bottom line: Tealium starts at Custom pricing and Umami starts at $20/mo. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Tealium vs Umami: Quick Pricing Facts
| Feature | Tealium | Umami |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 2 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Tealium and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Umami stands out with a free plan for getting started. Tealium uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Tealium Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | CDPPopular Custom pricing Includes
| Hobby $0/monthCheapest Includes
|
| Tier 2 | Pro $20/monthCheapest Includes
| |
| Tier 3 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Umami
Umami offers a free plan, offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Umami
Try Umami freeWhich Should You Choose?
Choose Tealium if:
- •You prioritize Tealium's user experience and interface over price (both tools are similarly priced)
- •You prefer Tealium's usage-based model with its 2-tier structure
- •You value Tealium's specific feature progression from free to advanced tier levels
Choose Umami if:
- •You need a free plan with 100K events per month, Up to 3 websites—Umami offers no-cost access with no credit card required
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Umami offers 8 additional features across its plans
Umami offers a free plan [1], eliminating the cost barrier for evaluation, while Tealium requires paid subscription from the start. This gives Umami a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Umami's free tier, upgrading to a paid plan at approximately $20/mo provides substantial additional functionality. Compare this pricing path against Tealium's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Umami's 3 tiers provide flexibility at different budgets, while Tealium's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Umami is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Tealium vs Umami
How many pricing plans does Tealium have vs Umami?
Does Tealium or Umami offer a free plan?
What is the most popular Tealium plan?
Does Tealium or Umami offer custom enterprise pricing?
What pricing models do Tealium and Umami use?
How do Tealium and Umami compare for Analytics?
Sources
- Tealium Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
Related Articles
Best Analytics Tools Pricing Compared (2026)
Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.
Best Analytics Software Pricing Compared (2026)
Analytics pricing: Amplitude ($995/mo for 100M events), Mixpanel ($999/mo), PostHog ($450/mo), Hotjar ($39-115/mo), GA (free), Heap ($89/mo), Datadog ($15/host). Pricing models.
Track Price Changes
Get notified when pricing changes for these tools.