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Email Marketing

ActiveCampaign vs Benchmark Email: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Benchmark Email. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $1901/mo cheaper than Benchmark Email ($1916/mo). Benchmark Email offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try ActiveCampaign freeAffiliateTry Benchmark Email freePrice updated 3d agoPrice updated 3d ago
Best Value

ActiveCampaign - ActiveCampaign's automation depth is significantly beyond Benchmark for any team with non-trivial email workflows.

ActiveCampaign vs Benchmark Email: Quick Pricing Facts

FeatureActiveCampaignBenchmark Email
Starting Price$15/mo$1916/mo
Number of Plans73
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Benchmark Email's $1916/mo. Both are Email Marketing tools with 10 combined pricing plans and 123 features compared. At comparable tiers, the monthly price difference is $1837.

Benchmark Email stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Benchmark Email
Benchmark Email
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free Plan
$0/monthCheapest
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Free Plan
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Pro PlanPopular
$1916/month
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Pro Plan
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Enterprise Plan
Custom pricing
Includes
  • Contact sales for pricing
  • Email sends
  • Users
  • Domains
  • Features
Start with Enterprise Plan
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

← Swipe to compare plans →

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Benchmark Email

Email marketing with drag-and-drop builder and automations

View all Benchmark Email plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign's automation depth is significantly beyond Benchmark for any team with non-trivial email workflows.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced automation with conditional logic, lead scoring, and deal tracking
  • •Your team sends behavioral email sequences triggered by website actions or purchases
  • •CRM integration alongside email automation is a requirement

Choose Benchmark Email if:

  • •You want a simple email tool with a free plan for up to 500 subscribers
  • •Benchmark's clean interface and drag-and-drop builder work for basic newsletters and campaigns
  • •You don't need complex automation and prefer a tool with minimal learning curve

Benchmark Email is a simple tool - drag-and-drop campaigns, basic automation, and a free plan. ActiveCampaign is a full marketing automation platform with CRM, lead scoring, and conditional workflows. For businesses that just need to send newsletters and simple drip sequences, Benchmark's simplicity at lower cost is valid. For teams that need real automation with behavioral triggers and CRM integration, ActiveCampaign is in a different league.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Benchmark Email

Which is cheaper, ActiveCampaign or Benchmark Email?
As of June 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Benchmark Email starts at $1916/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Benchmark Email?
ActiveCampaign offers 7 pricing plans, while Benchmark Email offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Benchmark Email offer a free plan?
Benchmark Email offers a free plan, while ActiveCampaign does not. If budget is a concern, Benchmark Email lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Benchmark Email plan?
The Pro Plan plan is Benchmark Email's most popular tier, priced at $1916/mo. Key features include Email sends, Users, Domains.
Does ActiveCampaign or Benchmark Email offer custom enterprise pricing?
Benchmark Email offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Benchmark Email compare for Email Marketing?
Both ActiveCampaign and Benchmark Email are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Benchmark Email offers 3 plans starting at $1916/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Benchmark Email Official Pricing- Vendor pricing page

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