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ActiveCampaign vs Benchmark Email: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Benchmark Email. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $4/mo cheaper than Benchmark Email ($19/mo). Benchmark Email offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Benchmark Email free

ActiveCampaign vs Benchmark Email: Quick Pricing Facts

FeatureActiveCampaignBenchmark Email
Starting Price$15/mo$19/mo
Number of Plans73
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Benchmark Email's $19/mo. Both are Email Marketing tools with 10 combined pricing plans and 123 features compared. At comparable tiers, the monthly price difference is $60.

Benchmark Email stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Benchmark Email
Benchmark Email
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free Plan
$0/monthCheapest
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Free Plan
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Pro PlanPopular
$19/monthCheapest
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Pro Plan
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Enterprise Plan
Custom pricing
Includes
  • Contact sales for pricing
  • Email sends
  • Users
  • Domains
  • Features
Start with Enterprise Plan
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
—
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Benchmark Email

Email marketing with drag-and-drop builder and automations

View all Benchmark Email plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign starts at $4/mo lower ($15/mo vs $19/mo), offers 7 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $4/mo compared to Benchmark Email at $19/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 97 additional features across its plans

Choose Benchmark Email if:

  • •You need a free plan with Email sends, Users—Benchmark Email offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Benchmark Email offers negotiated terms for large deployments
  • •You prioritize Benchmark Email's user experience and interface over price (both tools are similarly priced)

Benchmark Email offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Benchmark Email a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Benchmark Email's free tier, upgrading to a paid plan at approximately $19/mo provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Benchmark Email's 3 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Benchmark Email is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Benchmark Email

Which is cheaper, ActiveCampaign or Benchmark Email?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Benchmark Email starts at $19/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Benchmark Email?
ActiveCampaign offers 7 pricing plans, while Benchmark Email offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Benchmark Email offer a free plan?
Benchmark Email offers a free plan, while ActiveCampaign does not. If budget is a concern, Benchmark Email lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Benchmark Email plan?
The Pro Plan plan is Benchmark Email's most popular tier, priced at $19/mo. Key features include Email sends, Users, Domains.
Does ActiveCampaign or Benchmark Email offer custom enterprise pricing?
Benchmark Email offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Benchmark Email compare for Email Marketing?
Both ActiveCampaign and Benchmark Email are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Benchmark Email offers 3 plans starting at $19/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Benchmark Email Official Pricing— Vendor pricing page

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Best Email Marketing Software Pricing Compared (2026)

Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.

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