Email Marketing
ActiveCampaign vs GetResponse: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and GetResponse. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo, making it $4/mo cheaper than GetResponse ($19/mo). Neither offers a free plan.
Last updated: March 16, 2026
Data compiled by Arthur Jacquemin
Updated March 16, 2026
ActiveCampaign vs GetResponse: Quick Pricing Facts
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Starting Price | $15/mo | $19/mo |
| Number of Plans | 7 | 4 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign is the more affordable option, starting at $15/mo compared to GetResponse's $19/mo. Both are Email Marketing tools with 11 combined pricing plans and 171 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  GetResponse Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Starter $19/monthCheapest $16 / year Includes
|
| Tier 2 | ProPopular $79/month Includes
| Marketer $59/monthCheapest $48 / year Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| Creator $69/month $57 / year Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| Enterprise Custom pricing Includes
|
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Our Pick
ActiveCampaign
ActiveCampaign starts at $4/mo lower ($15/mo vs $19/mo), offers 7 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: ActiveCampaign
Try ActiveCampaign freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $4/mo compared to GetResponse at $19/mo
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 49 additional features across its plans
Choose GetResponse if:
- •Your team needs custom enterprise pricing—GetResponse offers negotiated terms for large deployments
- •You prioritize GetResponse's user experience and interface over price (both tools are similarly priced)
- •GetResponse's usage-based pricing lets you match exact team size without tier gaps
ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to GetResponse's $19/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $200/month. ActiveCampaign offers 7 pricing tiers compared to GetResponse's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 61 for GetResponse, offering a richer feature set depending on your specific needs. The pricing math favors ActiveCampaign for most team sizes. GetResponse becomes worth the premium only when its differentiating features are central to your workflow.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs GetResponse
Which is cheaper, ActiveCampaign or GetResponse?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while GetResponse starts at $19/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs GetResponse?
ActiveCampaign offers 7 pricing plans, while GetResponse offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for ActiveCampaign or GetResponse?
Both ActiveCampaign and GetResponse offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or GetResponse offer custom enterprise pricing?
GetResponse offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and GetResponse compare for Email Marketing?
Both ActiveCampaign and GetResponse are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while GetResponse offers 4 plans starting at $19/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- GetResponse Official Pricing— Vendor pricing page
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