ActiveCampaign vs GetResponse: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and GetResponse. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo, making it $4/mo cheaper than GetResponse ($19/mo). Neither offers a free plan.
Last updated: June 8, 2026
ActiveCampaign - ActiveCampaign's CRM integration and automation sophistication are stronger for B2B teams, though GetResponse is worth considering if webinars are part of your marketing mix.
ActiveCampaign vs GetResponse: Quick Pricing Facts
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Starting Price | $15/mo | $19/mo |
| Number of Plans | 7 | 4 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign is the more affordable option, starting at $15/mo compared to GetResponse's $19/mo. Both are Email Marketing tools with 11 combined pricing plans and 171 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try freeAffiliate |  GetResponse Try free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Starter $19/monthCheapest $16 / year Includes
|
| Tier 2 | ProPopular $79/month Includes
| Marketer $59/monthCheapest $48 / year Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| Creator $69/month $57 / year Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| Enterprise Custom pricing Includes
|
| Tier 5 | Premium $218/monthCheapest Includes
| - |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| - |
| Tier 7 | Core $99/monthCheapest Includes
| - |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
ActiveCampaign
ActiveCampaign's CRM integration and automation sophistication are stronger for B2B teams, though GetResponse is worth considering if webinars are part of your marketing mix.
Based on pricing data only. Review the full comparison below for your specific needs.
Try ActiveCampaign freeFrom $15/moWhich Should You Choose?
Choose ActiveCampaign if:
- •You need deeper CRM integration and lead scoring tied directly to email behavior
- •Your automation workflows are complex with conditional branching across many segments
- •Site tracking and event-based triggers are central to your marketing automation
Choose GetResponse if:
- •You want a complete marketing platform with a landing page builder and webinar hosting included
- •GetResponse's all-in-one marketing tools at lower price points serve budget-conscious teams
- •You need webinar integration native to your email platform without extra tools
GetResponse and ActiveCampaign are both full marketing automation platforms that compete closely. GetResponse adds webinar hosting and landing pages to its toolkit, making it more all-in-one. ActiveCampaign's CRM and automation depth edge ahead for B2B teams. GetResponse offers better value at lower price points for teams that want webinars or landing pages included. The choice often comes down to whether you need webinar features - GetResponse bundles them; ActiveCampaign doesn't.
Frequently Asked Questions: ActiveCampaign vs GetResponse
Which is cheaper, ActiveCampaign or GetResponse?
How many pricing plans does ActiveCampaign have vs GetResponse?
Can I save money by paying annually for ActiveCampaign or GetResponse?
What is the most popular ActiveCampaign plan?
Does ActiveCampaign or GetResponse offer custom enterprise pricing?
How do ActiveCampaign and GetResponse compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing- Vendor pricing page
- GetResponse Official Pricing- Vendor pricing page
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