ActiveCampaign vs Ghost: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Ghost. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Ghost starts at Custom pricing. Compare all 11 pricing tiers side by side.
Last updated: July 6, 2026
ActiveCampaign vs Ghost: Quick Pricing Facts
| Feature | ActiveCampaign | Ghost |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 7 | 4 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Ghost are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 131 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try freeAffiliate |  Ghost Try free |
|---|---|---|
| Tier 1 | Enterprise $145/monthCheapest Includes
| STARTER Custom pricing Includes
|
| Tier 2 | ProPopular $79/monthCheapest Includes
| PUBLISHER Custom pricing Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| BUSINESS Custom pricing Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| CUSTOM Custom pricing Includes
|
| Tier 5 | Premium $218/monthCheapest Includes
| - |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| - |
| Tier 7 | Core $99/monthCheapest Includes
| - |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Which Should You Choose?
Choose ActiveCampaign if:
- •You need marketing automation with behavioral triggers, CRM, and email sequences
- •Your primary use case is B2B or e-commerce marketing, not content publishing
- •You need advanced segmentation across multiple campaigns and list segments
Choose Ghost if:
- •You're building a paid newsletter or subscription content business
- •Ghost combines CMS, newsletter delivery, and paid subscription management in one platform
- •You want to publish content and monetize subscribers without separate tools
Ghost is a publishing platform - it combines CMS, newsletter delivery, and paid memberships. ActiveCampaign is a marketing automation platform for businesses. Ghost wins for publishers and content creators who want to monetize an audience through paid subscriptions. ActiveCampaign wins for marketing teams running lead nurturing and customer communication campaigns. These tools address entirely different problems.
Frequently Asked Questions: ActiveCampaign vs Ghost
How many pricing plans does ActiveCampaign have vs Ghost?
What is the most popular ActiveCampaign plan?
Does ActiveCampaign or Ghost offer custom enterprise pricing?
How do ActiveCampaign and Ghost compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing- Vendor pricing page
- Ghost Official Pricing- Vendor pricing page
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