ActiveCampaign vs Ghost: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Ghost. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Ghost starts at Custom pricing. Compare all 11 pricing tiers side by side.
Last updated: March 16, 2026
ActiveCampaign vs Ghost: Quick Pricing Facts
| Feature | ActiveCampaign | Ghost |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 7 | 4 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Ghost are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 131 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Ghost Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/monthCheapest Includes
| STARTER Custom pricing Includes
|
| Tier 2 | ProPopular $79/monthCheapest Includes
| PUBLISHER Custom pricing Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| BUSINESS Custom pricing Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| CUSTOM Custom pricing Includes
|
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
Swipe to compare plans →
ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
ActiveCampaign
ActiveCampaign offers 7 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: ActiveCampaign
Try ActiveCampaign freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 89 additional features across its plans
- •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)
Choose Ghost if:
- •Your team needs custom enterprise pricing—Ghost offers negotiated terms for large deployments
- •You prioritize Ghost's user experience and interface over price (both tools are similarly priced)
- •You prefer Ghost's usage-based model with its 4-tier structure
ActiveCampaign and Ghost offer competitively positioned plans [1], with ActiveCampaign starting at $15/mo and Ghost at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. ActiveCampaign provides 7 pricing tiers versus Ghost's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, ActiveCampaign offers 110 total features across its tiers, while Ghost provides 21. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Ghost
How many pricing plans does ActiveCampaign have vs Ghost?
What is the most popular ActiveCampaign plan?
Does ActiveCampaign or Ghost offer custom enterprise pricing?
How do ActiveCampaign and Ghost compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Ghost Official Pricing— Vendor pricing page
Related Articles
Track Price Changes
Get notified when pricing changes for these tools.